MIG buys remaining stake in Digital Jigsaw
26 Sep 2011 | by Sarah Shearman
300 clients, including Twitter, Facebook, Barclaycard, O2 and Sky. ...
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BBH and Ogilvy vie for Barclays ad brief
01 Mar 2012 | by Anne Cassidy
Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications. BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
Barclays appoints Maxus to handle £40m media account
23 Sep 2011 | by Ian Darby
According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD. Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...
Barclays cuts digital roster for non-consumer to three
04 Aug 2011 | by Sara Kimberley
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ... in the UK by Walker Media. The brief involved all Barclays brands, including Barclaycard. Barclays ...
Barclays kicks off £40m global media review
15 Jul 2011 | by Mark Banham
The brief involves all Barclays brands including its credit card offshoot Barclaycard, also held by Walker, which is expected to link up with an international network to compete for the brief. Barclays spends 31m on media in the UK annually, the majority of the global spend, according to Nielsen Media ...
Moneysupermarket calls £25m ad review
13 Jan 2011 | by Anne Cassidy
marketing, will oversee the review. Troy was previously Barclaycard s head of advertising. The site ...
Standard Life appoints Bigmouthmedia to search strategy
21 May 2010 | by Sara Kimberley
, Belron, Europcar and Barclaycard. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
