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Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
