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, with Barclaycard's "waterslide" and Carling's iPint being the classic case studies. Last Mile Marketing ...
Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications. BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
and Barclaycard. Follow Sara Kimberley on Twitter @SaraKimberley ...
communication payment efforts. The NFC partnership between Barclaycard and Orange, called Quick Tap ...
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...
since worked on campaigns for brands including B Q, Sony Ericsson and Barclaycard. They were also ...
According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD. Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...
PJ Harvey's Let England Shake The Dorset-born singer-songwriter did the double last week by winning the Barclaycard-sponsored Mercury Prize with her album Let England Shake, something she also achieved in 2001 with her rock-oriented album Stories From The City, Stories From The Sea. For once ...
Rhodes joins the agency this month from Wunderman, where he was responsible for leading the agency's Best Buy business. In his new role, Rhodes will be responsible for handling Iris's relationship with Barclaycard. Prior to Wunderman, Rhodes was managing partner at Proximity London and deputy managing ...
director of John Lewis Partnership ; Nina Bibby, the global chief marketing officer of Barclaycard ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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