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PizzaExpress launches national PR campaign to tap back into its musical roots

with Barclaycard Freedom, will award the winner 5,000 to help kick-start their career. The brand chose Cullum ...

Tindall and Tucker to reunite at Leo Burnett

, working on campaigns such as Barclaycard "rollercoaster". After leaving BBH, Tucker went freelance ...

MarketingQED sign up as partner for BrandMAX

The marketing technology business is the sixth partner to come on board to BrandMAX which is in association with JWT and ebiquity . EffectiveBrands, Smooth Radio and pd3 are also event partners. Speakers including Andy Street, managing director of John Lewis Partnership, Nina Bibby, Barclaycard's CMO ...

Egg brand to be bought by Yorkshire Building Society

m. Egg's credit card book was sold in April by Citigroup to Barclaycard, with Egg credit card customers becoming Barclaycard customers. Citigroup has owned the brand for four years after buying ...

JWT and Ebiquity sign up as headline partners for BrandMAX

The speakers include: Andy Street, managing director of John Lewis Partnership; Nina Bibby, Barclaycard s CMO; Richard Hudson, marketing director of BMW; and more. Together they will ensure all areas in the marketing mix are covered at the event ( brand-max.net ). EffectiveBrands, Smooth Radio and pd3 have also ...

Barclays kicks off £40m global media review

The brief involves all Barclays brands including its credit card offshoot Barclaycard, also held by Walker, which is expected to link up with an international network to compete for the brief. Barclays spends 31m on media in the UK annually, the majority of the global spend, according to Nielsen Media ...

Moneysupermarket.com's latest TV ad ditches comedian Omid Djalili

Moneysupermarket.com earlier this year from Barclaycard , where he had been global head of advertising and content ...

Barclays spoofs history of money for mobile payment push

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...

Alan Mitchell Reinventing marketing: Brands must share data to succeed

and advice services that consumers want. Barclaycard chief executive David Chan comments: 'Imagine if people ...

'Humble' marketing: Banking on better

, for customers who have lost their debit cards, while Barclaycard tweaked its 'Rollercoaster' TV ad to showcase ... Clifton. 'Both NatWest and Barclaycard's campaigns are demonstrable manifestations of change, not an empty ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.