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Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer

, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...

Brand of the Year 2011 shortlist

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

Loyalty schemes to push mobile payments

proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...

Marketing's Power 100

brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...

Power 100 Marketers of 2009: 1-50

it will achieve the same momentum as Chambers' repositioning of Barclaycard last year. 45. Kevin Peake, Npower ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The week in marketing: 18 November

plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...

Brands piggyback on free running movement

and compete as professional athletes. Barclaycard is now the title sponsor of the World Free Run Championships ... of sponsorship at Barclaycard, was roundly booed by the audience as he took the stage at the event. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.