O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
year launched a mobile payments service, with NFC technology called Simply Tap, with Barclaycard ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Barclaycard launches PayTag mobile payment
19 Apr 2012 | by Nick Batten
Barclaycard has launched a contactless payment method called PayTag that works on all mobile phones....From today, millions of Barclaycard customers will be able to make payments with any mobile phone by sticking a Barclaycard PayTag to the back of their handset. PayTag is a third of the size of a normal ... . From June this amount will rise to 20. Last week Barclaycard and Orange announced that credit ...
BBH and Ogilvy vie for Barclays ad brief
01 Mar 2012 | by Anne Cassidy
Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications. BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
Barclaycard secures sponsorship of NEC venues
01 Mar 2012 | by Alex Brownsell
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal...become known as NIA, A Barclaycard Unwind Experience. It is part of a wider five-year sponsorship deal with NEC Group, which will involve Barclaycard becoming payment partner for The Ticket Factory, the LG Arena, the NIA, and the National Exhibition Centre (NEC). Barclaycard's contactless payment points ...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
Brasher, a Tesco veteran of 23 years who was instrumental in the launch of Clubcard, was promoted from his previous role of commercial director last year. He joins an illustrious list of judges for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief ...
Strumming up support, The Red Consultancy
16 Dec 2011
: Barclaycard/Barclays PR team: The Red Consultancy; in-house Timescale: August 2010 Budget: 75,001- 100,000 The Red Consultancy was called in by Barclaycard to generate mass awareness of its ... and retailers - To pinpoint Barclaycard/Barclays as the industry leader in contactless payment. Strategy ...
Barclaycard 'win an easier Christmas' by Dare
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard . The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ... brand director at Barclaycard, said that rather than just focusing on contactless technology ...
Visa unveils new digital payments brand V.me
16 Nov 2011 | by Sarah Shearman
mobile wallet service next year . Rival MasterCard has signed up with Barclaycard and Orange ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
