Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Alan Mitchell Reinventing marketing: Brands must share data to succeed
29 Jun 2011 | by Alan Mitchell
and advice services that consumers want. Barclaycard chief executive David Chan comments: 'Imagine if people ...
'Humble' marketing: Banking on better
23 Jun 2011 | by Alex Brownsell
, for customers who have lost their debit cards, while Barclaycard tweaked its 'Rollercoaster' TV ad to showcase ... Clifton. 'Both NatWest and Barclaycard's campaigns are demonstrable manifestations of change, not an empty ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
Britain's Got Talent takes top spot in BR app chart
27 Apr 2010 | by Staff
Barclaycard's Waterslide Extreme app demonstrates its enduring appeal to gamers by rising back up the chart into third place, while relative newcomer the Comparethemarket meerkat app slides to seventh. Further down the chart there are new entries for Marvel Comics and the Royal Horticultural Society's 'Grow ...
Specsavers viral spoofs Barclaycard 'waterslide' ad
14 Nov 2008 | by Staff
LONDON - The Specsavers in-house creative team today released a viral sending up Barclaycard..." Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could ...
Brands piggyback on free running movement
04 Nov 2008
and compete as professional athletes. Barclaycard is now the title sponsor of the World Free Run Championships ... of sponsorship at Barclaycard, was roundly booed by the audience as he took the stage at the event. ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...
The rise of the chief marketing officer
24 Jun 2008 | by Jame Simms
CMO for Barclaycard to chief marketing officer of global retail and commercial banking at the firm ... is one solution, she says. 'Gary Twelvetree, head of brand and advertising at Barclaycard, loves making ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
