Barclays renews £82m Premier League sponsorship
23 Oct 2009 | by Alex Brownsell
the title sponsor of the Premier League since 2004, with Barclaycard title sponsor between 2001 and 2004 ...
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Let the Games clamp down
12 Jan 2011 | by John Reynolds
Burger King, Barclaycard, Unilever and many other global brands will find their marketing activity facing unprecedented levels of scrutiny around the London 2012 Olympic Games, as the organisers seek to stamp out ambush marketing. Experts believe the event will be the most heavily protected in history ...
Report values European sports sponsorship at €6.7bn
18 Oct 2007 | by Alex Donohue
receive. Rines said that Barclaycard s 21.5m-a-year English Premier League sponsorship deal gives it a ...
Sir Bobby returns with pies in Barclays Premiership ad
17 Dec 2004 | by Daniel Farey-Jones,
-07 season, taking over from its Barclaycard subsidiary. If you have an opinion on this or any other issue ...
Nectar dismisses stories predicting uncertain future
25 Oct 2004 | by Daniel Farey-Jones,
. Barclaycard, one of the four launch partners of Nectar, along with Sainsbury's, BP and Debenhams, stopped offering Nectar to its new cardholders in July. A Barclaycard spokesman said that this was because ... August 2005. When asked if there were plans to reinstate the Nectar offer, he said that Barclaycard could ...
Barclays set to plough £87m into the beautiful game
10 Aug 2004 | by Sam Matthews,
for Barclaycard in June. The work stars Jennifer Aniston and is designed to appeal to women consumers ...
All:Sports joins Nectar as it smashes first-year target
17 Sep 2003 | by Claire Billings,
Loyalty Management UK launched Nectar in September 2002 with founding partners Sainsbury's, Debenhams, BP and Barclaycard. All:Sport follows Vodafone, Ford, Thresher Group and Adams, which have all ... their Barclaycards and for using a Vodafone mobile. Rob Gierkink, CEO of Loyalty Management UK, said: "When we ...
Yahoo! links with Fast Web Media for football content
11 Mar 2003 | by Jennifer Whitehead,
4thgame.com , the official website of the Barclaycard Premiership sponsor, will provide original content to Yahoo! in a box on the football homepage, including a What the Papers Say round-up, and a feature called Wacky World, looking at the stranger side of football. Megasoccer.com is a global ...
Brands must do more than just sponsor sports
28 Feb 2003 | by Claire Billings,
and sports. This was backed up by the finding that Barclaycard, which is contributing £5m into grassroots ...
Sky launches new football channel
03 Jul 2001 | by Claire Billings
LONDON - Sky has launched a new football channel to carry 40 live matches from the FA Barclaycard
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
