Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
cards. Barclaycard has made huge leaps driving consumer adoption of this technology through the early ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
Brasher, a Tesco veteran of 23 years who was instrumental in the launch of Clubcard, was promoted from his previous role of commercial director last year. He joins an illustrious list of judges for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
NHS Direct just the tonic for BR app chart
15 Jun 2011 | by Daniel Farey-Jones
on in the top three and there is a re-entry to the top 15 for Barclaycard's Waterslide Extreme game, first ...
Marketing Society Awards for Excellence 2011: New brand
07 Jun 2011
a staggering 20.4m. Also shortlisted for New brand: Barclaycard Freedom; Raconteur Media ...
Marketing Society Awards for Excellence 2011: Customer relationship marketing
07 Jun 2011
for Customer relationship marketing: Barclaycard Freedom, CRM; British Airways, Permission to market; Sainsbury ...
Orange and Barclaycard ready for contactless mobile payment
27 Jan 2011 | by Katherine Levy
Everything Everywhere brand Orange and Barclaycard are to roll out the UK's first commercial...The launch is scheduled for the second quarter of 2011. Orange and Barclaycard customers ... that will launch shortly after. To date there are 42,500 live Barclaycard contactless terminals in retail outlets including Pret a Manger, Eat and Little Chef. Barclaycard is also developing terminals for Co ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Brands on location
19 Jan 2011 | by Ed Owen
, as O2, Orange, MasterCard and Barclaycard attempt to make 'cashless wallets' a reality (Marketing, 12 ... long-term, but are sceptical at present. Barclaycard's OnePulse Oyster card has 6m users, but I have ... that level, so contactless payments work well for us already. 'However, Barclaycard is the only group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
