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OPINION: The effectiveness of funny ads depends on the brand

Awards. The PG chimps, Boddingtons, Alliance and Leicester, John Smith s, Irn-Bru, Barclaycard ...

MEDIA: FOR THE RECORD

stories of the day. Barclaycard is to sponsor In Search of James Bond with Jonathan Ross ...

CAMPAIGN CRAFT: CAMPAIGN CRAFT: Profile; Laissez-faire attitude is the key to Cox’s success

convention of can-can dancers. A tiny, and completely random, selection includes: Barclaycard, John Smith s ... such as the Barclaycard commercials. Cox eschews the group system favoured at many large agencies. He espouses a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.