to remove filtersBusiness Performance League 9 December 1996
13 Dec 1996
Barclaycard 39.5 24.7* 14.8* 26= 26= Advertising Airtours 7 ...
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NEWS: Barclays to hand project to Banks
13 Dec 1996 | by KAREN YATES
agencies, J. Walter Thompson, which handles Barclays Bank, and BMP DDB, which runs Barclaycard ...
Media-only business Performance League
06 Dec 1996
an account since May) and had a blinder this month, pulling in Barclaycard Direct (pounds 6 million ...
INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street
29 Nov 1996 | by GORDON MACMILLAN
customers to apply for anything from a loan to a Barclaycard. At the other extreme, Thomas Cook offers a ...
BUSINESS PERFORMANCE LEAGUE: 25 November 1996
29 Nov 1996
.2* Sassoon 11 15 BMP DDB Barclaycard 39.5* 22.6* 16.9* 12= 10= Cowan ...
CUSTOMER LOYALTY: Keeping tabs on loyalty
28 Nov 1996 | by ROBERT GRAY
were Sainsbury s Reward, Barclaycard Profiles, Do-It-All Bonus, Texas Spend s (17%) and Safeway (15%). Mobil/Argos, Homebase, Shell, Do-It-All, Barclaycard and Bhs Choice occupied the next tier ... they will never accumulate enough points to acquire a reward they consider worthwhile. Barclaycard ...
THIS WEEK: Barclaycard in push for youth
14 Nov 1996
Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see the credit...Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see ... Barclaycard s share of the youth market, also involves sponsorship of Virgin Megastore Radio, with Barclaycard commercials and sponsored programmes on air in 65 of the stores. Sections of the stores ...
SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY THREE: Long-running campaigns
14 Nov 1996
GOLD AWARD Client: Barclaycard Title: Barclaycard - Put it away Bough! Agency: BMP ... THE JUDGES VIEW The judges felt that this Barclaycard paper was a prime example of one of the key ... and promotion for short-term advantage, and increasing co-positioning. In other words, Barclaycard faced ...
MEDIA: MEDIA WATCH; The Post Office
14 Nov 1996
. Advertisers using Post Office DRTV include Barclaycard, Freemans, Sun Life, Saga, PG Tips and Ford ...
THIS WEEK: BT campaign takes top IPA prize
14 Nov 1996 | by KEN GOFTON
. The WCRS advertising for Orange was judged to be the most effective launch campaign, and Barclaycard (BMP ...
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