to remove filtersMEDIA: MEDIA WATCH; The Post Office
14 Nov 1996
. Advertisers using Post Office DRTV include Barclaycard, Freemans, Sun Life, Saga, PG Tips and Ford ...
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ADVERTISING & PROMOTION: BRIEFS
21 Nov 1996
president. Barclaycard responds Barclaycard has appointed BMP DDB and Clark McKay Buckingham ...
ADVERTISING & PROMOTION: BRIEFS
31 Oct 1996
Barclaycard is running a series of short TV ads through BMP DDB backing its switcher campaign, offering ... to Barclaycard. Fisherman s Euro push Confectionery company Lofthouse is to launch a pan ...
SUPPLEMENT: DIRECT MARKETING; Up close and personal
11 Jul 1996 | by KAREN DEMPSEY
. Alan Lucas, consultancy manager with Barclaycard, agrees. It is important to have continual links ... segments with our current files, says Lucas. Barclaycard is good at mass marketing, but we ...
THIS WEEK: DM sector ‘booming’
14 Mar 1996
, Barclaycard) and Payne Stracey (Nissan, Weightwatchers). But the fastest growth among the bigger ...
OPINION: TV sponsorship can create a partnership of perfection
16 Feb 1996 | by MARTIN DALE
/Rumpole of the Bailey) or increased awareness (Barclaycard/Wish You Were Here?, Sega/European Football Championships ...
BELOW-THE-LINE: BTL moves into fast lane of car spending
01 Feb 1996 | by LOUISE BISHOP
with Barclaycard to harvest a sizeable new database, while spending pounds 10m on a new customer care centre ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
