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THIS WEEK: Barclaycard in push for youth

14 Nov 1996

Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see the credit...Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see ... Barclaycard s share of the youth market, also involves sponsorship of Virgin Megastore Radio, with Barclaycard commercials and sponsored programmes on air in 65 of the stores. Sections of the stores ...

THIS WEEK: Barclaycard tie to push Cellnet

11 Apr 1996 | by MIKE HEWITT

with Barclaycard. The new accounts, worth at least pounds 20m to the BT-owned mobile phone company, will make up...with Barclaycard. The new accounts, worth at least pounds 20m to the BT-owned mobile phone company, will make up ... branches. Barclaycard holders will be able to buy a special handset with the points they collect ... director Steve Rowley. Research shows that 11% of Barclaycard customers are planning to buy a mobile ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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