to remove filtersBusiness Performance League 9 December 1996
13 Dec 1996
Barclaycard 39.5 24.7* 14.8* 26= 26= Advertising Airtours 7 ...
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NEWS: Barclays to hand project to Banks
13 Dec 1996 | by KAREN YATES
agencies, J. Walter Thompson, which handles Barclays Bank, and BMP DDB, which runs Barclaycard ...
Media-only business Performance League
06 Dec 1996
an account since May) and had a blinder this month, pulling in Barclaycard Direct (pounds 6 million ...
INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street
29 Nov 1996 | by GORDON MACMILLAN
customers to apply for anything from a loan to a Barclaycard. At the other extreme, Thomas Cook offers a ...
BUSINESS PERFORMANCE LEAGUE: 25 November 1996
29 Nov 1996
.2* Sassoon 11 15 BMP DDB Barclaycard 39.5* 22.6* 16.9* 12= 10= Cowan ...
MEDIA: FOR THE RECORD
01 Nov 1996
. The findings come from CIA MediaLab s latest Sensor survey. Barclaycard and the Daily Telegraph are joining forces to launch the Barclaycard Daily Telegraph British Sport Awards. The four-year partnership will involve Barclaycard customers voting for a sporting star who will receive pounds 10 ...
CRAFT: TECHNIQUE; Why McLennan asked what a germ sounds like
20 Sep 1996 | by MAIRI CLARK
bit of music for the background, he complains. When you think of the ads for Barclaycard ... . McLennan worked on the Barclaycard ads featuring the comic, Rowan Atkinson, as the bumbling secret agent ...
CLOSE-UP: LIVE ISSUE/MARKETING CREDIT CARDS; Can brand advertising win the credit-card wars?
13 Sep 1996 | by RICHARD COOK
. Of the Visa and Mastercard issuers, Barclaycard has made the most successful brand investment. The 16 BMP ...
CAMPAIGN DIARY: You must remember
30 Aug 1996
Claire Lapwood of CDP wins last week s bubbly. The answers were: 1. Yorkie; 2. BA; 3. Barclaycard...Claire Lapwood of CDP wins last week s bubbly. The answers were: 1. Yorkie; 2. BA; 3. Barclaycard. This week s feature late lamented comedians. Fax 0171-413 4507 by noon on Friday 30 August. ...
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
26 Jul 1996
Client: Sprite Agency: Universal McCann Buyer: Rhys McLachlan Client: Polygram Agency: The Media Business Buyer: Paul Jackson Client: Barclaycard Agency: BMP DDB Buyer: Jonathan ... in the break after Barclaycard, which considered the film to be attractive to a young audience. Last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
