to remove filtersNEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
to feature a new NatWest brand to rival Barclaycard. The bank has already signed a deal with United ...
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ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
opportunity to launch a new, high-profile credit card brand to rival the market leader, Barclaycard ... few years. Barclaycard has argued that what makes its card stand out is the level of service ...
CUSTOMER LOYALTY: Keeping tabs on loyalty
28 Nov 1996 | by ROBERT GRAY
were Sainsbury s Reward, Barclaycard Profiles, Do-It-All Bonus, Texas Spend s (17%) and Safeway (15%). Mobil/Argos, Homebase, Shell, Do-It-All, Barclaycard and Bhs Choice occupied the next tier ... they will never accumulate enough points to acquire a reward they consider worthwhile. Barclaycard ...
ADVERTISING & PROMOTION: BRIEFS
21 Nov 1996
president. Barclaycard responds Barclaycard has appointed BMP DDB and Clark McKay Buckingham ...
THIS WEEK: Barclaycard in push for youth
14 Nov 1996
Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see the credit...Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see ... Barclaycard s share of the youth market, also involves sponsorship of Virgin Megastore Radio, with Barclaycard commercials and sponsored programmes on air in 65 of the stores. Sections of the stores ...
SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY THREE: Long-running campaigns
14 Nov 1996
GOLD AWARD Client: Barclaycard Title: Barclaycard - Put it away Bough! Agency: BMP ... THE JUDGES VIEW The judges felt that this Barclaycard paper was a prime example of one of the key ... and promotion for short-term advantage, and increasing co-positioning. In other words, Barclaycard faced ...
MEDIA: MEDIA WATCH; The Post Office
14 Nov 1996
. Advertisers using Post Office DRTV include Barclaycard, Freemans, Sun Life, Saga, PG Tips and Ford ...
THIS WEEK: BT campaign takes top IPA prize
14 Nov 1996 | by KEN GOFTON
. The WCRS advertising for Orange was judged to be the most effective launch campaign, and Barclaycard (BMP ...
MEDIA: BRIEFS
31 Oct 1996
\\www.gqmagazine.co.uk Daily sport awards Barclaycard and The Daily Telegraph have launched the Champion of British Sport Awards as part of Barclaycard s pounds 6m Champion of British Sport initiative. The awards ...
ADVERTISING & PROMOTION: BRIEFS
31 Oct 1996
Barclaycard is running a series of short TV ads through BMP DDB backing its switcher campaign, offering ... to Barclaycard. Fisherman s Euro push Confectionery company Lofthouse is to launch a pan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
