MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
10 May 1996
Tyres, Barclaycard, Safeway and First Direct. Most of the agencies that booked into the break ...
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NEWS: Ammirati Puris Lintas brings Hal Riney art director back to London to partner Blume
24 May 1996
senior art director and collected a host of awards for his work on Barclaycard, including a Cannes ...
NEWS: Barclays media up for grabs as briefs go out to five shops
03 May 1996 | by CLAIRE BEALE
account, while BMP handles the media buying for Barclaycard, although this is not included in the review ...
CRAFT: PROFILE; Why funnyman Lloyd wants to be taken seriously
03 May 1996 | by JIM DAVIES
, including Rowan Atkinson s bumbling antics as special agent Latham for Barclaycard (it seems ... s justifiably proud of his early Barclaycard efforts, Lloyd feels he is yet to peak. I ve been doing reliably ...
ANALYSIS: Alliances set brand agenda
02 May 1996 | by JULIAN LEE
, but who they are likely to be in the future. Barclaycard commercial director Shaun Powell has ... of a new car, 10%-12% of new Fords sold to private buyers are through Barclaycard. Washing ... is not yet clear. The deals, such as the one between Barclaycard and Cellnet, appear to be laying ...
OPINION: Ads with public appeal can also be the award-winners
26 Apr 1996 | by CHRIS POWELL
liked weren t the ones the industry awarded. But look at the list - Walkers, Barclaycard, PG ... famously effective campaign, and so have Barclaycard, PG and Levi s (both IPA winners), Pepsi Max ...
TOP UK BRANDS AND CLIENTS: Big brand spenders by sector
26 Apr 1996
. Lagers saw off the bitters. TV ads for spirits may alter next year s table. Barclaycard ... full-service agency (if different) 1 2 Barclaycard BMP DDB 2 - National ... ) ------------------------------------------------------------------------ Rank Brand 95 94 1 2 Barclaycard 12.45 10.87 14.51 2 ...
TOP UK BRANDS AND CLIENTS: Top 100 UK brands
26 Apr 1996
Bastable Hazlitt Services Partnership 35 35 Barclaycard BMP DDB ... Services 12.46 N/A N/A 35 35 Barclaycard 12.45 10 ...
TOP UK BRANDS AND CLIENTS: Adspend by media
26 Apr 1996
DDB 7 Asda * Publicis TMD Carat 8 Barclaycard ... Asda * 12.03 8 Barclaycard 11.38 9 National ...
THIS WEEK: Chief marketer to leave Cellnet in mid-campaign
25 Apr 1996 | by JANE BAINBRIDGE
marketing campaign and only two weeks after the launch of a pounds 20m partnership deal with Barclaycard....Cellnet s marketing director, Steve Rowley, is leaving the company midway through its latest marketing campaign and only two weeks after the launch of a pounds 20m partnership deal with Barclaycard. Howard Ford, Cellnet s managing director, will take over marketing duties, and there are no plans ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
