to remove filtersNEWS: Barclays to hand project to Banks
13 Dec 1996 | by KAREN YATES
agencies, J. Walter Thompson, which handles Barclays Bank, and BMP DDB, which runs Barclaycard ...
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ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
opportunity to launch a new, high-profile credit card brand to rival the market leader, Barclaycard ... few years. Barclaycard has argued that what makes its card stand out is the level of service ...
NEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
to feature a new NatWest brand to rival Barclaycard. The bank has already signed a deal with United ...
THIS WEEK: Barclaycard in push for youth
14 Nov 1996
Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see the credit...Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see ... Barclaycard s share of the youth market, also involves sponsorship of Virgin Megastore Radio, with Barclaycard commercials and sponsored programmes on air in 65 of the stores. Sections of the stores ...
SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY THREE: Long-running campaigns
14 Nov 1996
GOLD AWARD Client: Barclaycard Title: Barclaycard - Put it away Bough! Agency: BMP ... THE JUDGES VIEW The judges felt that this Barclaycard paper was a prime example of one of the key ... and promotion for short-term advantage, and increasing co-positioning. In other words, Barclaycard faced ...
MEDIA: BRIEFS
31 Oct 1996
\\www.gqmagazine.co.uk Daily sport awards Barclaycard and The Daily Telegraph have launched the Champion of British Sport Awards as part of Barclaycard s pounds 6m Champion of British Sport initiative. The awards ...
ADVERTISING & PROMOTION: BRIEFS
31 Oct 1996
Barclaycard is running a series of short TV ads through BMP DDB backing its switcher campaign, offering ... to Barclaycard. Fisherman s Euro push Confectionery company Lofthouse is to launch a pan ...
ADVERTISING & PROMOTION: BRIEFS
19 Sep 1996
Food Awards. Card games Barclaycard is putting pounds 6m behind a sports sponsorship programme to boost Britain s performance at the next Olympics. The Barclaycard Champion of British Sport ...
CLOSE-UP: LIVE ISSUE/MARKETING CREDIT CARDS; Can brand advertising win the credit-card wars?
13 Sep 1996 | by RICHARD COOK
. Of the Visa and Mastercard issuers, Barclaycard has made the most successful brand investment. The 16 BMP ...
THIS WEEK: Legal & General puts direct sales on track
25 Jul 1996
Legal s appointment is not directly linked to the launch of a Legal & General banking division, expected later this year. Avery, who also worked for Barclays as marketing manager for Barclaycard, replaces Paul Hopper, who left Legal & General in February to join the London Tourist Board as managing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
