NEWS: Barclays to hand project to Banks
13 Dec 1996 | by KAREN YATES
agencies, J. Walter Thompson, which handles Barclays Bank, and BMP DDB, which runs Barclaycard ...
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ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
opportunity to launch a new, high-profile credit card brand to rival the market leader, Barclaycard ... few years. Barclaycard has argued that what makes its card stand out is the level of service ...
Business Performance League 9 December 1996
13 Dec 1996
Barclaycard 39.5 24.7* 14.8* 26= 26= Advertising Airtours 7 ...
NEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
to feature a new NatWest brand to rival Barclaycard. The bank has already signed a deal with United ...
Media-only business Performance League
06 Dec 1996
an account since May) and had a blinder this month, pulling in Barclaycard Direct (pounds 6 million ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
