ADVERTISING & PROMOTION: BRIEFS
19 Sep 1996
Food Awards. Card games Barclaycard is putting pounds 6m behind a sports sponsorship programme to boost Britain s performance at the next Olympics. The Barclaycard Champion of British Sport ...
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CRAFT: TECHNIQUE; Why McLennan asked what a germ sounds like
20 Sep 1996 | by MAIRI CLARK
bit of music for the background, he complains. When you think of the ads for Barclaycard ... . McLennan worked on the Barclaycard ads featuring the comic, Rowan Atkinson, as the bumbling secret agent ...
ADVERTISING & PROMOTION: Agency of the week: BMP DDB
19 Sep 1996
for the likes of Barclaycard, John Smith s, Alliance We will continue broadening the ways in which we ... , Barclaycard, Walkers Key people James Best (chairman), Chris Powell (chief ...
ADVERTISING & PROMOTION: IPA: battle is joined
19 Sep 1996 | by HARRIET MARSH
: Barclaycard McCann-Erickson: Gold Blend Coffee ------------------------------------------------------------------------ ...
CLOSE-UP: LIVE ISSUE/MARKETING CREDIT CARDS; Can brand advertising win the credit-card wars?
13 Sep 1996 | by RICHARD COOK
. Of the Visa and Mastercard issuers, Barclaycard has made the most successful brand investment. The 16 BMP ...
MARKETING FOCUS: New market, new rules
12 Sep 1996 | by JAMES CURTIS
s champion . Fate took a hand when Barclaycard got wind of a test mailing which pilloried its brand by comparing the Barclaycard APR unfavourably with RBS Advanta s rate. Foul play, yelled Barclaycard, and it went to court alleging trade mark infringement. RBS Advanta won the Barclaycard case ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
