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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

Barclaycard campaign, starring Rowan Atkinson, to the accolade of most likeable ad of the month. It s a ... released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ... 1997 1 Coca-Cola Creative Artists Agency 7.6 2 Barclaycard ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

18 Dec 1997 | by MATTHEW HOOPER

= (-) Barclaycard BMP DDB/BMP Optimum 61 12= (-) Pantene Pro-V Grey ...

MARKETING MIX: The Marketing Christmas Quiz

18 Dec 1997 | by AMANDA LUTCHFORD

McVitie s Barclaycard Dollond s 1997 Blimey, that was quick Award? There are two ...

PICK OF THE WEEK

12 Dec 1997 | by ELEANOR TRICKETT

Eleanor Trickett chooses BMP DDB s first Barclaycard work since Rowan Atkinson left the fold...Eleanor Trickett chooses BMP DDB s first Barclaycard work since Rowan Atkinson left the fold: Having spent the weekend trying to patch up the mouldy grout around the shower, I can only sympathise with our hero. And I don t miss Latham and Bough at all. Written by Tim Charlesworth, art directed ...

PRIVATE VIEW

12 Dec 1997 | by LARRY BARKER

ITV if the best thing on it wasn t my ads. I do like the new Barclaycard work. I had grown ... he doesn t have to stick it on Barclaycard any more). The DIY execution is miles better than ... : Jason Fisher-Jones Production company: English Pockett Exposure: Sky and LWT Barclaycard ...

CAREERS: Movers

11 Dec 1997

director working on Barclaycard and Prudential. She joins the agency from TBWA Payne Stracey where she ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

11 Dec 1997 | by LOUELLA MILES

pulled in ads from the likes of EMI, Polygram, gay chat lines, Citroen, Ford, VW and Barclaycard ...

CAMPAIGN DIARY: YOU MUST REMEMBER

28 Nov 1997 | by MAIRI CLARK

November issue. The third ad was Barclaycard, not American Express. Of course, we were just checking...Well done to the person who pointed out that even we got the answers wrong to the quiz in the 14 November issue. The third ad was Barclaycard, not American Express. Of course, we were just checking to see if everyone was paying attention. There was still no winner. The answers to last week s quiz ...

Mediawatch

27 Nov 1997 | by PATRICK BARRETT

). Week ending November 9. BRAND/AGENCY ADULT TVRs 1 BARCLAYCARD ... as the bungling secret agent Latham in the long-running Barclaycard campaign was backed by the heaviest spend ... break in ITV s Champions of Sport programme, which by coincidence was sponsored by Barclaycard. ...

Analysis: Why Abbey is branching out - Abbey National is banking on a pounds 40m ad campaign and branch relaunch to boost the financial brand’s presence in the high street. PATRICK BARRETT finds out how the bank aims to lure customers away from it

27 Nov 1997 | by JENNY WILLIAMS, planning manager, Capon

value in financial services. The exceptions are American Express, Direct Line and Barclaycard. Halifax ...

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