to remove filtersADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with
18 Dec 1997 | by MATTHEW HOOPER
= (-) Barclaycard BMP DDB/BMP Optimum 61 12= (-) Pantene Pro-V Grey ...
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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
Barclaycard campaign, starring Rowan Atkinson, to the accolade of most likeable ad of the month. It s a ... released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ... 1997 1 Coca-Cola Creative Artists Agency 7.6 2 Barclaycard ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
ITV if the best thing on it wasn t my ads. I do like the new Barclaycard work. I had grown ... he doesn t have to stick it on Barclaycard any more). The DIY execution is miles better than ... : Jason Fisher-Jones Production company: English Pockett Exposure: Sky and LWT Barclaycard ...
SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports
11 Dec 1997 | by LOUELLA MILES
pulled in ads from the likes of EMI, Polygram, gay chat lines, Citroen, Ford, VW and Barclaycard ...
Mediawatch
27 Nov 1997 | by PATRICK BARRETT
). Week ending November 9. BRAND/AGENCY ADULT TVRs 1 BARCLAYCARD ... as the bungling secret agent Latham in the long-running Barclaycard campaign was backed by the heaviest spend ... break in ITV s Champions of Sport programme, which by coincidence was sponsored by Barclaycard. ...
Analysis: Why Abbey is branching out - Abbey National is banking on a pounds 40m ad campaign and branch relaunch to boost the financial brand’s presence in the high street. PATRICK BARRETT finds out how the bank aims to lure customers away from it
27 Nov 1997 | by JENNY WILLIAMS, planning manager, Capon
value in financial services. The exceptions are American Express, Direct Line and Barclaycard. Halifax ...
REVIEW: Marketing and advertising news in the week’s press
21 Nov 1997 | by JOHN TYLEE
to be named, will have a turnover of about dollars 440 million. General release Barclaycard ... happen when consumers put off everyday purchases that could have been made with Barclaycard. The endline is: Don t put it off, put it on Barclaycard. General release Sky Television has ...
Advertising & Promotion: Barclaycard ad boost
20 Nov 1997 | by PATRICK BARRETT
Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its...Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its ... spending. The initiative, which follows the axing of Barclaycard s popular and long ... . The marketing blitz, carrying the line Don t put it off, put it on Barclaycard , will be used to position ...
Clients rebel at ITV sales tactic
20 Nov 1997 | by ANNE-MARIE CRAWFORD
ITV s new sales policy has sparked open revolt among its top advertisers, some of whom are threatening to divert spend from the network into other TV channels. Barclaycard media manager Judy Jackson accused ITV of biting the hand that feeds it by pursuing a sales policy based on clients ...
Media: ITV sparks new sales clash - ITV’s new sales policy has angered some clients, who believe it will shoehorn them into inflexible deals. With ITV’s share of audience falling, an unseasonal clash is brewing. Anne-Marie Crawford reports
20 Nov 1997 | by MARIE CRAWFORD
% of the audience I m stuffed. Judy Jackson, media manager at Barclaycard, goes further and says she ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
