AMV’s agency left in the cold as Cellnet selects O&M Direct
18 Apr 1997 | by ANNE-MARIE CRAWFORD
Cellnet has dealt a blow to the Abbott Mead Vickers group by bypassing the AMV-owned Barraclough Hall Woolston Gray, its lead direct marketing agency, in favour of Ogilvy and Mather Direct. The appointment of O s joint venture with Barclaycard. The rebranding has been under way for the past ...



