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ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

18 Dec 1997 | by MATTHEW HOOPER

= (-) Barclaycard BMP DDB/BMP Optimum 61 12= (-) Pantene Pro-V Grey ...

MARKETING MIX: The Marketing Christmas Quiz

18 Dec 1997 | by AMANDA LUTCHFORD

McVitie s Barclaycard Dollond s 1997 Blimey, that was quick Award? There are two ...

CAREERS: Movers

11 Dec 1997

director working on Barclaycard and Prudential. She joins the agency from TBWA Payne Stracey where she ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

11 Dec 1997 | by LOUELLA MILES

pulled in ads from the likes of EMI, Polygram, gay chat lines, Citroen, Ford, VW and Barclaycard ...

Mediawatch

27 Nov 1997 | by PATRICK BARRETT

). Week ending November 9. BRAND/AGENCY ADULT TVRs 1 BARCLAYCARD ... as the bungling secret agent Latham in the long-running Barclaycard campaign was backed by the heaviest spend ... break in ITV s Champions of Sport programme, which by coincidence was sponsored by Barclaycard. ...

Analysis: Why Abbey is branching out - Abbey National is banking on a pounds 40m ad campaign and branch relaunch to boost the financial brand’s presence in the high street. PATRICK BARRETT finds out how the bank aims to lure customers away from it

27 Nov 1997 | by JENNY WILLIAMS, planning manager, Capon

value in financial services. The exceptions are American Express, Direct Line and Barclaycard. Halifax ...

Advertising & Promotion: Barclaycard ad boost

20 Nov 1997 | by PATRICK BARRETT

Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its...Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its ... spending. The initiative, which follows the axing of Barclaycard s popular and long ... . The marketing blitz, carrying the line Don t put it off, put it on Barclaycard , will be used to position ...

Clients rebel at ITV sales tactic

20 Nov 1997 | by ANNE-MARIE CRAWFORD

ITV s new sales policy has sparked open revolt among its top advertisers, some of whom are threatening to divert spend from the network into other TV channels. Barclaycard media manager Judy Jackson accused ITV of biting the hand that feeds it by pursuing a sales policy based on clients ...

Media: ITV sparks new sales clash - ITV’s new sales policy has angered some clients, who believe it will shoehorn them into inflexible deals. With ITV’s share of audience falling, an unseasonal clash is brewing. Anne-Marie Crawford reports

20 Nov 1997 | by MARIE CRAWFORD

% of the audience I m stuffed. Judy Jackson, media manager at Barclaycard, goes further and says she ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

20 Nov 1997 | by ANDY FRY

Virgin, Boots, Barclaycard and Bupa, there are two senior editorial positions. One deals ...

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