Barclaycard to credit PR with dedicated campaign
05 Sep 1997 | by ROS SNOWDON
Barclaycard has shortlisted four agencies to pitch for its first dedicated consumer PR campaign...Barclaycard has shortlisted four agencies to pitch for its first dedicated consumer PR campaign ... Communications. The fee for the account is expected to be well into six figures. Barclaycard has a ... competition in the credit card market. Barclaycard is currently the biggest credit card in Europe with nine ...



