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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

that Barclaycard now gives me Control, Freedom, Potential, Simplicity and, to prove it, I am shown some good ... director: Chris Rawlings BARCLAYCARD Agency: Barraclough Hall Woolston Gray Client: Helen Campbell, marketing executive Objective: Stimulate Barclaycard customers to apply for individual products ...

Review

focus from price to branding. Powell joins Thomson from Barclaycard where he was commercial director...Thomson, the tour operator, has appointed Shaun Powell marketing director in a bid to shift its focus from price to branding. Powell joins Thomson from Barclaycard where he was commercial director. Barclaycard plans to split the commercial director s role, recruit a UK marketing director and reassign ...

TOP UK AND EUROPEAN BRANDS: TOP 100 UK BRANDS

Renault Clio Publicis 37 35 Barclaycard BMP DDB 38 - Persil ... Optimedia 37 35 Barclaycard - 38 - Persil Automatic Powder ... .38 - - 36 26 Renault Clio 13.09 14.07 -7.52 37 35 Barclaycard ...

TOP UK AND EUROPEAN BRANDS: BIG BRAND SPENDERS BY SECTOR

2 1 Barclaycard BMP DDB - 3 - PPP Healthcare M ... Express 22.29 10.12 120.23 2 1 Barclaycard 13.08 12 ...

CAMPAIGN DIARY: YOU MUST REMEMBER

The answers to last week s poser were: 1. Visa Delta; 2. Holsten Pils; 3. Barclaycard. The three...The answers to last week s poser were: 1. Visa Delta; 2. Holsten Pils; 3. Barclaycard. The three celebrities (Mel Smith, Griff Rhys-Jones and Rowan Atkinson) appeared together in Not The Nine O Clock News. Champagne to Denise Burns of Global Enterprises. This week we want to know what these ads ...

AMV’s agency left in the cold as Cellnet selects O&M Direct

Cellnet has dealt a blow to the Abbott Mead Vickers group by bypassing the AMV-owned Barraclough Hall Woolston Gray, its lead direct marketing agency, in favour of Ogilvy and Mather Direct. The appointment of O s joint venture with Barclaycard. The rebranding has been under way for the past ...

Halifax account boss leaves Bates Dorland

the Barclaycard team at BMP DDB, was recruited to Dorlands last June by Paul Twivy, the former group chief ... was involved with the development of the Barclaycard and the Alliance and Leicester campaigns. She ...

Key Labour Party creative Pete Gatley quits BMP

BMP DDB has lost its creative director on the Labour Party account in the middle of the general election campaign. Pete Gatley, the creative director on Barclaycard as well as on the Labour ... on the creative directorship of the Barclaycard business last year. Then, in January, Chris Powell, BMP ...

Sales Promotion: Too smart for its own good? - The fast developing technology of smart cards is set to revolutionise the way we shop and bank, says John Williams. But what are the promotional implications?

years is claiming to be the UK s second largest card membership scheme after Barclaycard. Other large ...

A&L launches ’cash-back’ card

aggressively. He hoped that the card would prove to be a long-term rival to Barclaycard. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.