23 May 1997
| by STEVE HARRISON, a copywriter and the fo
that Barclaycard now gives me Control, Freedom,
Potential, Simplicity and, to prove it, I am shown some good ...
director: Chris Rawlings
BARCLAYCARD
Agency: Barraclough Hall Woolston Gray
Client: Helen Campbell, marketing executive
Objective: Stimulate Barclaycard customers to apply for individual
products ...
02 May 1997
| by CLAIRE BEALE
focus from price to branding. Powell
joins Thomson from Barclaycard where he was commercial director...Thomson, the tour operator, has appointed Shaun Powell marketing
director in a bid to shift its focus from price to branding. Powell
joins Thomson from Barclaycard where he was commercial director.
Barclaycard plans to split the commercial director s role, recruit a UK
marketing director and reassign ...
25 Apr 1997
| by PATRICK COLLISTER
Renault Clio Publicis
37 35 Barclaycard BMP DDB
38 - Persil ...
Optimedia
37 35 Barclaycard -
38 - Persil Automatic Powder ...
.38 - -
36 26 Renault Clio 13.09 14.07 -7.52
37 35 Barclaycard ...
25 Apr 1997
| by THOMAS VERNER
2 1 Barclaycard BMP DDB -
3 - PPP Healthcare M ...
Express 22.29 10.12 120.23
2 1 Barclaycard 13.08 12 ...
18 Apr 1997
| by RICHARD COOK
The answers to last week s poser were: 1. Visa Delta; 2. Holsten
Pils; 3. Barclaycard. The three...The answers to last week s poser were: 1. Visa Delta; 2. Holsten
Pils; 3. Barclaycard. The three celebrities (Mel Smith, Griff Rhys-Jones
and Rowan Atkinson) appeared together in Not The Nine O Clock News.
Champagne to Denise Burns of Global Enterprises.
This week we want to know what these ads ...
18 Apr 1997
| by ANNE-MARIE CRAWFORD
Cellnet has dealt a blow to the Abbott Mead Vickers group by
bypassing the AMV-owned Barraclough Hall Woolston Gray, its lead direct
marketing agency, in favour of Ogilvy and Mather Direct.
The appointment of O s joint venture with
Barclaycard.
The rebranding has been under way for the past ...
11 Apr 1997
| by HARRIET GREEN
the Barclaycard team at BMP DDB, was
recruited to Dorlands last June by Paul Twivy, the former group chief ...
was involved with the development
of the Barclaycard and the Alliance and Leicester campaigns. She ...
11 Apr 1997
| by HARRIET GREEN
BMP DDB has lost its creative director on the Labour Party account
in the middle of the general election campaign.
Pete Gatley, the creative director on Barclaycard as well as on the
Labour ...
on the creative
directorship of the Barclaycard business last year. Then, in January,
Chris Powell, BMP ...
27 Mar 1997
| by Dr JOHN WILLIAMS the author of ’T
years is claiming to be the UK s second largest card
membership scheme after Barclaycard. Other large ...
13 Mar 1997
| by SHARON MARSHALL
aggressively.
He hoped that the card would prove to be a long-term rival to
Barclaycard.
...