19 Dec 1997
| by JOHN OWEN
Barclaycard campaign, starring Rowan
Atkinson, to the accolade of most likeable ad of the month. It s a ...
released, than a new pair of Barclaycard films were on
air. The most memorable one features a man getting ...
1997
1 Coca-Cola Creative Artists Agency 7.6
2 Barclaycard ...
12 Dec 1997
| by ELEANOR TRICKETT
Eleanor Trickett chooses BMP DDB s first Barclaycard work since
Rowan Atkinson left the fold...Eleanor Trickett chooses BMP DDB s first Barclaycard work since
Rowan Atkinson left the fold: Having spent the weekend trying to patch
up the mouldy grout around the shower, I can only sympathise with our
hero. And I don t miss Latham and Bough at all. Written by Tim
Charlesworth, art directed ...
12 Dec 1997
| by LARRY BARKER
ITV if the
best thing on it wasn t my ads.
I do like the new Barclaycard work. I had grown ...
he doesn t have to stick it on Barclaycard any more).
The DIY execution is miles better than ...
: Jason Fisher-Jones
Production company: English Pockett
Exposure: Sky and LWT
Barclaycard ...
21 Nov 1997
| by JOHN TYLEE
to be
named, will have a turnover of about dollars 440 million. General
release
Barclaycard ...
happen when consumers put off everyday purchases that could
have been made with Barclaycard. The endline is: Don t put it off, put
it on Barclaycard. General release
Sky Television has ...
20 Nov 1997
| by PATRICK BARRETT
Barclaycard is to increase its above-the-line budget by pounds 10m
to pounds 25m to defend its...Barclaycard is to increase its above-the-line budget by pounds 10m
to pounds 25m to defend its ...
spending.
The initiative, which follows the axing of Barclaycard s popular and
long ...
.
The marketing blitz, carrying the line Don t put it off, put it on
Barclaycard , will be used to position ...
20 Nov 1997
| by ANDY FRY
Virgin, Boots,
Barclaycard and Bupa, there are two senior editorial positions. One
deals ...
14 Nov 1997
| by REG STARKEY, creative director of Cohor
, Honda and Barclaycard. All were keen to capitalise on the
launch of a series. For the AA, however ...
characters in its ad for the CRV.
Barclaycard was keen to reach upmarket light viewers likely to tune ...
: Honda
Agency: CDP Media
Buyer: Robbie Morton
Client: Barclaycard
Agency: BMP Optimum ...
31 Oct 1997
| by CLAIRE BEALE
Barclaycard is calling time on one of the UK s best-loved
advertising campaigns with its last...Barclaycard is calling time on one of the UK s best-loved
advertising campaigns with its last ...
Atkinson as
the hapless secret agent, Latham, finally learning to love his
Barclaycard. The rest ...
flourish, he takes out
his Barclaycard to pay for his meal, throwing his pursuers off the
scent ...
30 Oct 1997
| by PATRICK BARRETT
Barclaycard is to end one of the most enduring relationships in
advertising by retiring Rowan...Barclaycard is to end one of the most enduring relationships in
advertising by retiring Rowan ...
Confectionery s M s brand earlier this year.
The Latham character first appeared in ads for Barclaycard ...
for the brand before Christmas. It is understood Latham
will not be killed off in the ad.
Barclaycard ...
30 Oct 1997
| by DANNY ROGERS
division. The appointment fills the
gap left when Paul Parmenter moved to take up the Barclaycard...Barclays Bank has named Martin Binder as head of sales and
marketing for its consumer lending division. The appointment fills the
gap left when Paul Parmenter moved to take up the Barclaycard ...
.
Parmenter left Barclays to fill the gap left when Barclaycard s
commercial director, Shaun Powell, moved ...