Search results for Barclaycard

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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

Barclaycard campaign, starring Rowan Atkinson, to the accolade of most likeable ad of the month. It s a ... released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ... 1997 1 Coca-Cola Creative Artists Agency 7.6 2 Barclaycard ...

PICK OF THE WEEK

Eleanor Trickett chooses BMP DDB s first Barclaycard work since Rowan Atkinson left the fold...Eleanor Trickett chooses BMP DDB s first Barclaycard work since Rowan Atkinson left the fold: Having spent the weekend trying to patch up the mouldy grout around the shower, I can only sympathise with our hero. And I don t miss Latham and Bough at all. Written by Tim Charlesworth, art directed ...

PRIVATE VIEW

ITV if the best thing on it wasn t my ads. I do like the new Barclaycard work. I had grown ... he doesn t have to stick it on Barclaycard any more). The DIY execution is miles better than ... : Jason Fisher-Jones Production company: English Pockett Exposure: Sky and LWT Barclaycard ...

REVIEW: Marketing and advertising news in the week’s press

to be named, will have a turnover of about dollars 440 million. General release Barclaycard ... happen when consumers put off everyday purchases that could have been made with Barclaycard. The endline is: Don t put it off, put it on Barclaycard. General release Sky Television has ...

Advertising & Promotion: Barclaycard ad boost

Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its...Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its ... spending. The initiative, which follows the axing of Barclaycard s popular and long ... . The marketing blitz, carrying the line Don t put it off, put it on Barclaycard , will be used to position ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

Virgin, Boots, Barclaycard and Bupa, there are two senior editorial positions. One deals ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN Photographs (Omitted)

, Honda and Barclaycard. All were keen to capitalise on the launch of a series. For the AA, however ... characters in its ad for the CRV. Barclaycard was keen to reach upmarket light viewers likely to tune ... : Honda Agency: CDP Media Buyer: Robbie Morton Client: Barclaycard Agency: BMP Optimum ...

BMP brings Atkinson Barclaycard campaign to a close

Barclaycard is calling time on one of the UK s best-loved advertising campaigns with its last...Barclaycard is calling time on one of the UK s best-loved advertising campaigns with its last ... Atkinson as the hapless secret agent, Latham, finally learning to love his Barclaycard. The rest ... flourish, he takes out his Barclaycard to pay for his meal, throwing his pursuers off the scent ...

Barclaycard to ditch Atkinson

Barclaycard is to end one of the most enduring relationships in advertising by retiring Rowan...Barclaycard is to end one of the most enduring relationships in advertising by retiring Rowan ... Confectionery s M s brand earlier this year. The Latham character first appeared in ads for Barclaycard ... for the brand before Christmas. It is understood Latham will not be killed off in the ad. Barclaycard ...

Barclays’ loans man into top job

division. The appointment fills the gap left when Paul Parmenter moved to take up the Barclaycard...Barclays Bank has named Martin Binder as head of sales and marketing for its consumer lending division. The appointment fills the gap left when Paul Parmenter moved to take up the Barclaycard ... . Parmenter left Barclays to fill the gap left when Barclaycard s commercial director, Shaun Powell, moved ...

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