to remove filtersADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with
18 Dec 1997 | by MATTHEW HOOPER
= (-) Barclaycard BMP DDB/BMP Optimum 61 12= (-) Pantene Pro-V Grey ...
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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
Barclaycard campaign, starring Rowan Atkinson, to the accolade of most likeable ad of the month. It s a ... released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ... 1997 1 Coca-Cola Creative Artists Agency 7.6 2 Barclaycard ...
MARKETING MIX: The Marketing Christmas Quiz
18 Dec 1997 | by AMANDA LUTCHFORD
McVitie s Barclaycard Dollond s 1997 Blimey, that was quick Award? There are two ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
ITV if the best thing on it wasn t my ads. I do like the new Barclaycard work. I had grown ... he doesn t have to stick it on Barclaycard any more). The DIY execution is miles better than ... : Jason Fisher-Jones Production company: English Pockett Exposure: Sky and LWT Barclaycard ...
CAMPAIGN DIARY: YOU MUST REMEMBER
28 Nov 1997 | by MAIRI CLARK
November issue. The third ad was Barclaycard, not American Express. Of course, we were just checking...Well done to the person who pointed out that even we got the answers wrong to the quiz in the 14 November issue. The third ad was Barclaycard, not American Express. Of course, we were just checking to see if everyone was paying attention. There was still no winner. The answers to last week s quiz ...
Mediawatch
27 Nov 1997 | by PATRICK BARRETT
). Week ending November 9. BRAND/AGENCY ADULT TVRs 1 BARCLAYCARD ... as the bungling secret agent Latham in the long-running Barclaycard campaign was backed by the heaviest spend ... break in ITV s Champions of Sport programme, which by coincidence was sponsored by Barclaycard. ...
REVIEW: Marketing and advertising news in the week’s press
21 Nov 1997 | by JOHN TYLEE
to be named, will have a turnover of about dollars 440 million. General release Barclaycard ... happen when consumers put off everyday purchases that could have been made with Barclaycard. The endline is: Don t put it off, put it on Barclaycard. General release Sky Television has ...
Clients rebel at ITV sales tactic
20 Nov 1997 | by ANNE-MARIE CRAWFORD
ITV s new sales policy has sparked open revolt among its top advertisers, some of whom are threatening to divert spend from the network into other TV channels. Barclaycard media manager Judy Jackson accused ITV of biting the hand that feeds it by pursuing a sales policy based on clients ...
Media: ITV sparks new sales clash - ITV’s new sales policy has angered some clients, who believe it will shoehorn them into inflexible deals. With ITV’s share of audience falling, an unseasonal clash is brewing. Anne-Marie Crawford reports
20 Nov 1997 | by MARIE CRAWFORD
% of the audience I m stuffed. Judy Jackson, media manager at Barclaycard, goes further and says she ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN Photographs (Omitted)
14 Nov 1997 | by REG STARKEY, creative director of Cohor
, Honda and Barclaycard. All were keen to capitalise on the launch of a series. For the AA, however ... characters in its ad for the CRV. Barclaycard was keen to reach upmarket light viewers likely to tune ... : Honda Agency: CDP Media Buyer: Robbie Morton Client: Barclaycard Agency: BMP Optimum ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
