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Cellnet expands phone cash plan

25 Sep 1997 | by LISA CAMPBELL

Cellnet is expanding its scheme to turn mobile phones into cash points by linking up with electronic cash company Mondex International. The initiative will allow cash to be transferred digitally via mobile phones and follows a similar ventured launched by Cellnet with Barclaycard, which ...

When Directors become brand stewards - Some star commercials directors are synonymous with the ad campaigns they have helped create and nurture. Jim Davies investigates how they co-operate with agency creatives and maintain a fresh approach

08 Aug 1997 | by JIM DAVIES

and Barclaycard (and Red Rock), John S. Clarke and Sainsbury s, Sid Roberson and W. H. Smith (and Hula Hoops ... s John Lloyd and BMP DDB s Barclaycard campaign, featuring Rowan Atkinson as the mishap-prone secret ... Ross Cramer two years ago, Canning has shot around 40 commercials. W. H. Smith, Barclaycard ...

TOP UK AND EUROPEAN BRANDS: TOP 100 UK BRANDS

25 Apr 1997 | by PATRICK COLLISTER

Renault Clio Publicis 37 35 Barclaycard BMP DDB 38 - Persil ... Optimedia 37 35 Barclaycard - 38 - Persil Automatic Powder ... .38 - - 36 26 Renault Clio 13.09 14.07 -7.52 37 35 Barclaycard ...

AMV’s agency left in the cold as Cellnet selects O&M Direct

18 Apr 1997 | by ANNE-MARIE CRAWFORD

Cellnet has dealt a blow to the Abbott Mead Vickers group by bypassing the AMV-owned Barraclough Hall Woolston Gray, its lead direct marketing agency, in favour of Ogilvy and Mather Direct. The appointment of O s joint venture with Barclaycard. The rebranding has been under way for the past ...

Shell faces third exit

30 Jan 1997

, Ford pulled out to concentrate on its other loyalty schemes, which include a Barclaycard link ...

ANALYSIS: Card players cut up rough - Ford’s departure from the Shell Smart consortium has raised questions about new-style card coalitions, writes Sharon Marshall

23 Jan 1997 | by SHARON MARSHALL

Domecq. However, Ford, which already has a deal with Barclaycard and a number of retailing ...

STOP PRESS

08 Jan 1997 | by AMANDA LUTCHFORD

is negotiating for two new sites, in Edinburgh and Bath. Barclaycard has launched a 24-hour travel ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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