ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with
18 Dec 1997 | by MATTHEW HOOPER
= (-) Barclaycard BMP DDB/BMP Optimum 61 12= (-) Pantene Pro-V Grey ...
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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
Barclaycard campaign, starring Rowan Atkinson, to the accolade of most likeable ad of the month. It s a ... released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ... 1997 1 Coca-Cola Creative Artists Agency 7.6 2 Barclaycard ...
MARKETING MIX: The Marketing Christmas Quiz
18 Dec 1997 | by AMANDA LUTCHFORD
McVitie s Barclaycard Dollond s 1997 Blimey, that was quick Award? There are two ...
PICK OF THE WEEK
12 Dec 1997 | by ELEANOR TRICKETT
Eleanor Trickett chooses BMP DDB s first Barclaycard work since Rowan Atkinson left the fold...Eleanor Trickett chooses BMP DDB s first Barclaycard work since Rowan Atkinson left the fold: Having spent the weekend trying to patch up the mouldy grout around the shower, I can only sympathise with our hero. And I don t miss Latham and Bough at all. Written by Tim Charlesworth, art directed ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
ITV if the best thing on it wasn t my ads. I do like the new Barclaycard work. I had grown ... he doesn t have to stick it on Barclaycard any more). The DIY execution is miles better than ... : Jason Fisher-Jones Production company: English Pockett Exposure: Sky and LWT Barclaycard ...
CAREERS: Movers
11 Dec 1997
director working on Barclaycard and Prudential. She joins the agency from TBWA Payne Stracey where she ...
SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports
11 Dec 1997 | by LOUELLA MILES
pulled in ads from the likes of EMI, Polygram, gay chat lines, Citroen, Ford, VW and Barclaycard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
