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Charles Barker picks up Barclaycard account

Barclaycard has signed up PR agency Charles Barker to help it compete against the influx of new...Barclaycard has signed up PR agency Charles Barker to help it compete against the influx of new credit cards in the UK. The appointment, the first time in five years that Barclaycard has ... and Key Communications. Barclaycard is the largest credit card in the UK with a market share ...

Cellnet expands phone cash plan

Cellnet is expanding its scheme to turn mobile phones into cash points by linking up with electronic cash company Mondex International. The initiative will allow cash to be transferred digitally via mobile phones and follows a similar ventured launched by Cellnet with Barclaycard, which ...

CAREERS: High-fliers rise to top in travel - Top-flight marketers are in demand with holiday and travel companies as the sector shifts its focus to branding and relationship building. Jane Bainbridge reports

the Barclaycard brand, joined Thomson. His appointment and the promotion of previous marketing director, Richard ...

Barclaycard to credit PR with dedicated campaign

Barclaycard has shortlisted four agencies to pitch for its first dedicated consumer PR campaign...Barclaycard has shortlisted four agencies to pitch for its first dedicated consumer PR campaign ... Communications. The fee for the account is expected to be well into six figures. Barclaycard has a ... competition in the credit card market. Barclaycard is currently the biggest credit card in Europe with nine ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.