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CampaignLive Update

13 Nov 1998 | by CLAIRE BEALE

and eliminates Saatchis - Monday 16.43 BMP DDB holds on to #15 million Barclaycard account PEOPLE ...

Net move blasted

06 Aug 1998 | by DANNY ROGERS

Virgin Net has attacked BT s free internet access offer to Barclaycard users as paltry...Virgin Net has attacked BT s free internet access offer to Barclaycard users as paltry . The offer entitles users to three free hours per month, with a charge of pounds 3.25 per hour for any extra time. Virgin Net claims average use is three hours per week, representing an above ...

INTERNET: Net worth - Are we being left in the dark by Internet advertising measurement methods? While efforts are made to find effective solutions, exclusive research throws new light on what works and what does not. Lisa Campbell reports

28 May 1998 | by LISA CAMPBELL

, Microsoft, Barclaycard and Orange, who have all linked to the site. Other ways of improving ...

DIRECT MARKETING: Inside jobs - The insert market is booming, but it’s still not regarded as successful. Lexie Goddard reports on how it is improving its image

23 Apr 1998 | by LEXIE GODDARD

in the financial services sector, such as Barclaycard, Sun Life, Scottish Widows and Norwich Union ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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