to remove filtersPROFILE: Shock of the old - HELEN WRIGHT, HEAD OF DM, HELP THE AGED
12 Nov 1998 | by HARRIET MARSH
at Barclaycard. Wright joined Help the Aged, on a whim, eight years ago as an unqualified marketing ...
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Barclaycard to keep BMP after creative rethink
12 Nov 1998 | by LUCY BARRETT
After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent...After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent ... as its Rowan Atkinson campaign. Barclaycard called the review partly because it felt that BMP ... . Barclaycard wants something as noticeable as the Rowan Atkinson ads BMP DDB ditched last year. Paul ...
REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
through Leo Burnett. - Marketing Barclaycard has launched a pre-Christmas advertising campaign ...
Barclaycard to extend review to DM agencies
15 Oct 1998 | by BINNUR BEYAZTAS
Barclaycard, whose creative advertising account is currently up for pitch, is now running a...Barclaycard, whose creative advertising account is currently up for pitch, is now running a ... Profiles rewards more relevant to customers. Barclaycard s budget for the activity is thought to be somewhere in the region of several million pounds. Barclaycard marketing director Paul Parmenter ...
Bank One moves in on UK market
01 Oct 1998 | by MICHAEL CAVERS, Creative Director, Payn
. Barclaycard, the UK s largest credit card provider, last week announced that it is axing 1100 staff - a ...
CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says
25 Sep 1998 | by ELEANOR TRICKETT
and negotiate the possibilities of tailoring the product to suit the student budget more. Barclaycard ... of the NUS, explains: Although many people advise students against getting a credit card, Barclaycard is a ... Barclaycard and Endsleigh have products for both undergraduates and graduates, explains Wells, and helps ...
STOP PRESS
24 Sep 1998 | by BINNUR BEYAZTAS
Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend...Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...
AGENDA: Thomson heads up market - Thomson’s new ad agency must remind travellers that the firm is number one and pull in higher-spending holiday-makers. Claire Murphy reports
28 May 1998
was poached from Barclaycard last year, is also keen to bring over the kind of relationship marketing ...
Barclays offers on-screen links
21 May 1998 | by DANNY ROGERS
Barclays Bank, fresh from the launch of its b2 shares savings scheme, has unveiled the UK s first screenphone banking service. The service, launched yesterday (Tuesday), will enable Barclays Bank and Barclaycard customers to access their accounts 24 hours a day via a telephone with a ...
DIRECT MARKETING: Inside jobs - The insert market is booming, but it’s still not regarded as successful. Lexie Goddard reports on how it is improving its image
23 Apr 1998 | by LEXIE GODDARD
in the financial services sector, such as Barclaycard, Sun Life, Scottish Widows and Norwich Union ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
