Click 
to remove filters
of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard...of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard business. Congratulations also to Barclaycard. Clients too often allow incumbent agencies to repitch out of misplaced kindness, having already determined to move the business. Barclaycard promised ...
BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from...BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from ... brand new campaign which encourages existing users to make the most of their Barclaycards. The creative account was put up for pitch in September when Barclaycard decided to look for new thinking ...
After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent...After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent ... as its Rowan Atkinson campaign. Barclaycard called the review partly because it felt that BMP ... . Barclaycard wants something as noticeable as the Rowan Atkinson ads BMP DDB ditched last year. Paul ...
to retain the 15 million ( 24.6 million) Barclaycard creative account....- BMP DDB has seen off competition from three of the UK s most highly regarded advertising agencies to retain the 15 million ( 24.6 million) Barclaycard creative account. Barclaycard called a ... featuring Rowan Atkinson. Its most recent campaign carried the line: Don t put it off Put it on Barclaycard . ...
to retain the 15 million ( 24.6 million) Barclaycard creative account....- BMP DDB has seen off competition from three of the UK s most highly regarded advertising agencies to retain the 15 million ( 24.6 million) Barclaycard creative account. Barclaycard called a ... featuring Rowan Atkinson. Its most recent campaign carried the line: Don t put it off Put it on Barclaycard . ...
Barclaycard, whose creative advertising account is currently up for pitch, is now running a...Barclaycard, whose creative advertising account is currently up for pitch, is now running a ... Profiles rewards more relevant to customers. Barclaycard s budget for the activity is thought to be somewhere in the region of several million pounds. Barclaycard marketing director Paul Parmenter ...
Barclaycard has said its marketing staff will largely survive a massive programme of staff cuts...Barclaycard has said its marketing staff will largely survive a massive programme of staff cuts ... being made redundant. A spokeswoman for Barclaycard said, however, that marketing staff would ... will not be filled. One source close to the company told Marketing: Every part of Barclaycard is going ...
Barclaycard has called a review of its pounds 15 million advertising account just ten months after...Barclaycard has called a review of its pounds 15 million advertising account just ten months ... and sustained the Rowan Atkinson campaign for six of those, will repitch for the Barclaycard business ... of Barclaycard, took on the additional role of Visa UK chairman and is involved in both reviews. Paul ...
Barclaycard has put its creative account, currently handled by BMP DDB, up for grabs....Barclaycard has put its creative account, currently handled by BMP DDB, up for grabs ... was available for comment. At the end of last year Barclaycard said it intended to raise its ... . Last year Barclaycard ended one of the most enduring campaigns in advertising when it ditched ...
- Barclaycard has stunned BMP DDB by putting its 15 million ( 24.6 million) creative account up...- Barclaycard has stunned BMP DDB by putting its 15 million ( 24.6 million) creative account up ... it on Barclaycard . Paul Parmenter, the marketing director at Barclaycard, said: BMP has produced exceptional advertising for Barclaycard. However, looking to 1999 as we advance our marketing strategy, it is clear ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
