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ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

19 Dec 1998 | by ROBERT MCLUHAN

/ BMP Optimum 54 15 (-) Barclaycard BMP DDB/BMP Optimum ...

STOP PRESS

03 Dec 1998 | by ANNE-MARIE CRAWFORD

The Network. He was formerly international media director at Coca-Cola. Barclaycard has appointed ... with producing a campaign to relaunch Barclaycard s Profile Points reward scheme next April ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

03 Dec 1998

was brought in from Barclaycard to head the marketing of BUPA s hospitals and health-screening products ...

MARKETING FOCUS: Keeping up with the Joneses - How would you like a researcher living in your home? James Curtis reports on the latest industry efforts to get closer to consumers

19 Nov 1998 | by JAMES CURTIS

and store-cards are likely to be used, especially Visa and Barclaycard. In their leisure time ...

Barclaycard to keep BMP after creative rethink

12 Nov 1998 | by LUCY BARRETT

After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent...After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent ... as its Rowan Atkinson campaign. Barclaycard called the review partly because it felt that BMP ... . Barclaycard wants something as noticeable as the Rowan Atkinson ads BMP DDB ditched last year. Paul ...

PROFILE: Shock of the old - HELEN WRIGHT, HEAD OF DM, HELP THE AGED

12 Nov 1998 | by HARRIET MARSH

at Barclaycard. Wright joined Help the Aged, on a whim, eight years ago as an unqualified marketing ...

Barclaycard’s pre-Christmas ads

29 Oct 1998 | by LISA CAMPBELL

Barclaycard starts its pre-Christmas TV and press ads on November 2. The ads have been created...Barclaycard starts its pre-Christmas TV and press ads on November 2. The ads have been created to push a shopping promotion offering cardholders money-off vouchers for 18 retailers. The ad, Stacks ... it off, put it on . The ads were created by BMP DDB with media booked through BMP Optimum. Barclaycard ...

Barclaycard to extend review to DM agencies

15 Oct 1998 | by BINNUR BEYAZTAS

Barclaycard, whose creative advertising account is currently up for pitch, is now running a...Barclaycard, whose creative advertising account is currently up for pitch, is now running a ... Profiles rewards more relevant to customers. Barclaycard s budget for the activity is thought to be somewhere in the region of several million pounds. Barclaycard marketing director Paul Parmenter ...

Barclaycard staff told jobs safe

01 Oct 1998 | by STEVE BELL

Barclaycard has said its marketing staff will largely survive a massive programme of staff cuts...Barclaycard has said its marketing staff will largely survive a massive programme of staff cuts ... being made redundant. A spokeswoman for Barclaycard said, however, that marketing staff would ... will not be filled. One source close to the company told Marketing: Every part of Barclaycard is going ...

Bank One moves in on UK market

01 Oct 1998 | by MICHAEL CAVERS, Creative Director, Payn

. Barclaycard, the UK s largest credit card provider, last week announced that it is axing 1100 staff - a ...

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