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ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

/ BMP Optimum 54 15 (-) Barclaycard BMP DDB/BMP Optimum ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

on Virgin Direct ... Initiative lands Johnson s retention of Barclaycard counts as one of the coups ...

STOP PRESS

The Network. He was formerly international media director at Coca-Cola. Barclaycard has appointed ... with producing a campaign to relaunch Barclaycard s Profile Points reward scheme next April ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

was brought in from Barclaycard to head the marketing of BUPA s hospitals and health-screening products ...

EDITORIAL: BMP and Barclaycard to be applauded

of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard...of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard business. Congratulations also to Barclaycard. Clients too often allow incumbent agencies to repitch out of misplaced kindness, having already determined to move the business. Barclaycard promised ...

CAMPAIGN DIARY: YOU MUST REMEMBER

. Flora; 3. Barclaycard....Well done Nicola Rowley of Saatchi s quiz correctly. The answers were: 1. Abbey National; 2. Flora; 3. Barclaycard. This week, the theme is footballers in ads. If you want to win a reel of top commercials and a bottle of Smirnoff Black, simply name the footballers and identify the ads ...

Saatchis beats JWT to retain pan-Euro Visa task

for Barclaycard. Visa drew up a final shortlist of Saatchis and JWT before deciding to retain the incumbent ...

MARKETING FOCUS: Keeping up with the Joneses - How would you like a researcher living in your home? James Curtis reports on the latest industry efforts to get closer to consumers

and store-cards are likely to be used, especially Visa and Barclaycard. In their leisure time ...

Barclaycard stays with BMP

BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from...BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from ... brand new campaign which encourages existing users to make the most of their Barclaycards. The creative account was put up for pitch in September when Barclaycard decided to look for new thinking ...

CampaignLive Update

and eliminates Saatchis - Monday 16.43 BMP DDB holds on to #15 million Barclaycard account PEOPLE ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.