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REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

through Leo Burnett. - Marketing Barclaycard has launched a pre-Christmas advertising campaign ...

CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says

25 Sep 1998 | by ELEANOR TRICKETT

and negotiate the possibilities of tailoring the product to suit the student budget more. Barclaycard ... of the NUS, explains: Although many people advise students against getting a credit card, Barclaycard is a ... Barclaycard and Endsleigh have products for both undergraduates and graduates, explains Wells, and helps ...

REVIEW: Marketing and advertising news in the week’s press

11 Sep 1998 | by CLAIRE COZENS

of production development at Barclaycard, will take on the role of marketing and sales director for hospitals ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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