The Network. He was formerly international media director at Coca-Cola. Barclaycard has appointed ... with producing a campaign to relaunch Barclaycard s Profile Points reward scheme next April ...
was brought in from Barclaycard to head the marketing of BUPA s hospitals and health-screening products ...
of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard...of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard business. Congratulations also to Barclaycard. Clients too often allow incumbent agencies to repitch out of misplaced kindness, having already determined to move the business. Barclaycard promised ...
for Barclaycard. Visa drew up a final shortlist of Saatchis and JWT before deciding to retain the incumbent ...
BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from...BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from ... brand new campaign which encourages existing users to make the most of their Barclaycards. The creative account was put up for pitch in September when Barclaycard decided to look for new thinking ...
After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent...After a full creative review of its pounds 15m business, Barclaycard has reappointed incumbent ... as its Rowan Atkinson campaign. Barclaycard called the review partly because it felt that BMP ... . Barclaycard wants something as noticeable as the Rowan Atkinson ads BMP DDB ditched last year. Paul ...
through Leo Burnett. - Marketing Barclaycard has launched a pre-Christmas advertising campaign ...
Barclaycard starts its pre-Christmas TV and press ads on November 2. The ads have been created...Barclaycard starts its pre-Christmas TV and press ads on November 2. The ads have been created to push a shopping promotion offering cardholders money-off vouchers for 18 retailers. The ad, Stacks ... it off, put it on . The ads were created by BMP DDB with media booked through BMP Optimum. Barclaycard ...
Barclaycard, whose creative advertising account is currently up for pitch, is now running a...Barclaycard, whose creative advertising account is currently up for pitch, is now running a ... Profiles rewards more relevant to customers. Barclaycard s budget for the activity is thought to be somewhere in the region of several million pounds. Barclaycard marketing director Paul Parmenter ...
The economy is not yet in recession again, but there has been plenty of talk about the prospect nonetheless. This has been bolstered by a clutch of corporations making large numbers of staff redundant. Last week Barclaycard revealed it was cutting 1,100 staff. In the week before that, defence company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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