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ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

19 Dec 1998 | by ROBERT MCLUHAN

/ BMP Optimum 54 15 (-) Barclaycard BMP DDB/BMP Optimum ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

18 Dec 1998 | by STEFANO HATFIELD

on Virgin Direct ... Initiative lands Johnson s retention of Barclaycard counts as one of the coups ...

STOP PRESS

03 Dec 1998 | by ANNE-MARIE CRAWFORD

The Network. He was formerly international media director at Coca-Cola. Barclaycard has appointed ... with producing a campaign to relaunch Barclaycard s Profile Points reward scheme next April ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

03 Dec 1998

was brought in from Barclaycard to head the marketing of BUPA s hospitals and health-screening products ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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