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MEDIA ANALYSIS: BRAND SPEND ANALYSIS - The UK is Bank One’s key stepping stone in its bid for European expansion

by a rate (usually 16.9 per cent) that undercuts the likes of Barclaycard. Based in Cardiff ... knocking Barclaycard and the cards of other high street banks. More than 99 per cent of Bank One ...

DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor

. Barclaycard was given a similar range of marks - from two to nine. Lynn Murphy says: It was a total turnoff. It had a plastic envelope and it wasn t even in the Barclaycard colour blue. It looked like a ...

Cinema’s highest grossing weekend ever yields pounds 13m

advertised around The Blair Witch Project with Ericsson, Kodak and Barclaycard signing up for packages ...

BRAND SPEND ANALYSIS: The Morgan Stanley Dean Witter ad strategy aims to lure upmarket consumers

direct mail. TV has traditionally been the domain of mainstream card companies such as Barclaycard ...

MARKETING FORUM: Walsh attacks decorative ads during Marketing Forum rant

message. But, Walsh argued, the majority of ads do not do this. Using the latest Barclaycard, BT ...

Barclaycard hit by phone fiasco in BT Cellnet deal

Barclaycard has apologised to thousands of people left empty-handed after responding to its latest...Barclaycard has apologised to thousands of people left empty-handed after responding to its latest promotion. The tie-in deal with BT Cellnet offered customers a free Easylife mobile phone ... the one they received. Barclaycard has sent letters of apology to those affected, and promised ...

THE FANTASY NETWORK: In a world where creativity ruled and there were no conflicts, these shops would comprise Campaign’s dream network Tracey Taylor explains why.

: American Airlines, Barclaycard, British Gas, Meat and Livestock Commission, Nicorette, ONdigital, Reuters ...

DIRECT: Morgan Stanley’s UK plastic launch

to undercut the interest rates of rivals such as Barclaycard, and the bank will not charge cardholders ...

Stop Press

. NatWest is the first of the high-street banks to drop the fee from its standard cards. Barclaycard ...

DIRECT: Craik Jones takes on RBS pounds 5m task

-led US cards and the well-known brands issued by the UK banks, such as Barclaycard and MasterCard ...

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