DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor
18 Nov 1999 | by JANE BAINBRIDGE
. Barclaycard was given a similar range of marks - from two to nine. Lynn Murphy says: It was a total turnoff. It had a plastic envelope and it wasn t even in the Barclaycard colour blue. It looked like a ...



