Search results for Barclaycard

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DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor

. Barclaycard was given a similar range of marks - from two to nine. Lynn Murphy says: It was a total turnoff. It had a plastic envelope and it wasn t even in the Barclaycard colour blue. It looked like a ...

Barclaycard hit by phone fiasco in BT Cellnet deal

Barclaycard has apologised to thousands of people left empty-handed after responding to its latest...Barclaycard has apologised to thousands of people left empty-handed after responding to its latest promotion. The tie-in deal with BT Cellnet offered customers a free Easylife mobile phone ... the one they received. Barclaycard has sent letters of apology to those affected, and promised ...

DIRECT: Morgan Stanley’s UK plastic launch

to undercut the interest rates of rivals such as Barclaycard, and the bank will not charge cardholders ...

Stop Press

. NatWest is the first of the high-street banks to drop the fee from its standard cards. Barclaycard ...

DIRECT: Craik Jones takes on RBS pounds 5m task

-led US cards and the well-known brands issued by the UK banks, such as Barclaycard and MasterCard ...

DIRECT: Briefs

. Barclaycard has been advised not to offer pre-approved loans in mailings by the Advertising Standards ...

ADWATCH: Goldfish extends surrealistic theme with new ad series - The new Goldfish ads aim to sell by reinforcing the quirkiness that is one of the card’s unique selling points

with the toasters and Air Miles offered by rivals such as American Express, Lloyds TSB and Barclaycard, the UK ... ever cheaper borrowing. Lloyds TSB and Barclaycard both cut interest rates recently, besides ...

DIRECT: Briefs

as a senior planner, working on the Barclaycard and Grattan accounts. Before ICD, Dull worked ...

REVIEW: Marketing and advertising news in the week’s press

to take on established brands such as Barclaycard and Mastercard. Marketing. ...

DIRECT: Barclaycard hires DMP in Platinum push

Barclaycard is launching its new Platinum card with a direct mail campaign through Cheltenham...Barclaycard is launching its new Platinum card with a direct mail campaign through Cheltenham ... several million in the first six months of the campaign. Barclaycard appointed DMP to handle the work after a year working with the agency on Barclaycard Gold. DMP is developing a mailing ...

 

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