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Barclaycard hit by phone fiasco in BT Cellnet deal

Barclaycard has apologised to thousands of people left empty-handed after responding to its latest...Barclaycard has apologised to thousands of people left empty-handed after responding to its latest promotion. The tie-in deal with BT Cellnet offered customers a free Easylife mobile phone ... the one they received. Barclaycard has sent letters of apology to those affected, and promised ...

Barclaycard puts new ad strategy to the test

BMP DDB s first work for Barclaycard since it won a dramatic re-pitch for the pounds 15 million...BMP DDB s first work for Barclaycard since it won a dramatic re-pitch for the pounds 15 million ... users. BMP s aim is to reposition Barclaycard as a fundamental part of the way people manage ... on telephone calls with Barclaycard. In the final spot, quiz show , a dad can t get the video to work ...

DIRECT: Barclaycard hires DMP in Platinum push

Barclaycard is launching its new Platinum card with a direct mail campaign through Cheltenham...Barclaycard is launching its new Platinum card with a direct mail campaign through Cheltenham ... several million in the first six months of the campaign. Barclaycard appointed DMP to handle the work after a year working with the agency on Barclaycard Gold. DMP is developing a mailing ...

Barclaycard and Cellnet announce first trials of 'mobile phone cash machines'

- Barclaycard and Cellnet have united to carry out the world s first consumer trials of mobile...- Barclaycard and Cellnet have united to carry out the world s first consumer trials of mobile ... they would usually have used loose change. In Barclaycard and Cellnet s trial, a Barclaycard ... dispenser. The e-cash is then deposited onto the Barclaycard via the Cellnet GSM network and debited ...

Barclaycard and Cellnet announce first trials of 'mobile phone cash machines'

- Barclaycard and Cellnet have united to carry out the world s first consumer trials of mobile...- Barclaycard and Cellnet have united to carry out the world s first consumer trials of mobile ... they would usually have used loose change. In Barclaycard and Cellnet s trial, a Barclaycard ... dispenser. The e-cash is then deposited onto the Barclaycard via the Cellnet GSM network and debited ...

Barclaycard extends PR with two agencies

The UK s biggest credit card issuer, Barclaycard, has appointed Lexis PR and Band and Brown...The UK s biggest credit card issuer, Barclaycard, has appointed Lexis PR and Band and Brown ... Group, Grayling Group and Burson-Marsteller. Band and Brown is looking after Barclaycard UK ... customers. Meanwhile, Lexis is working for both Company Barclaycard and Barclay s Merchant Services ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.