to remove filtersCinema’s highest grossing weekend ever yields pounds 13m
08 Nov 1999 | by LEXIE GODDARD
advertised around The Blair Witch Project with Ericsson, Kodak and Barclaycard signing up for packages ...
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MEDIA ANALYSIS: BRAND SPEND ANALYSIS - The UK is Bank One’s key stepping stone in its bid for European expansion
22 Nov 1999 | by JONAH BLOOM
by a rate (usually 16.9 per cent) that undercuts the likes of Barclaycard. Based in Cardiff ... knocking Barclaycard and the cards of other high street banks. More than 99 per cent of Bank One ...
BRAND SPEND ANALYSIS: The Morgan Stanley Dean Witter ad strategy aims to lure upmarket consumers
11 Oct 1999 | by COLIN GRIMSHAW
direct mail. TV has traditionally been the domain of mainstream card companies such as Barclaycard ...
MARKETING FORUM: Walsh attacks decorative ads during Marketing Forum rant
08 Oct 1999 | by STEFANO HATFIELD
message. But, Walsh argued, the majority of ads do not do this. Using the latest Barclaycard, BT ...
THE FANTASY NETWORK: In a world where creativity ruled and there were no conflicts, these shops would comprise Campaign’s dream network Tracey Taylor explains why.
03 Sep 1999 | by TRACEY TAYLOR
: American Airlines, Barclaycard, British Gas, Meat and Livestock Commission, Nicorette, ONdigital, Reuters ...
US giant Bank One appoints Rapier to UK launch account
25 Jun 1999 | by ELEANOR TRICKETT
in the UK on direct mail alone in January. The top spending British credit card, Barclaycard ...
Private View
21 May 1999 | by JAMES LOWTHER
. Madonna certainly has. I felt a twinge. The new Barclaycard ads had a rather similar effect ... on view - you buggers aren t getting yourselves into nearly enough debt with Barclaycard so get out ... Art director: Paul Briginshaw Photographer: David Hariman Exposure: National TV Barclaycard ...
REVIEW: Marketing and advertising news in the week’s press
14 May 1999 | by FRANCESCA NEWLAND
to take on established brands such as Barclaycard and Mastercard. Marketing. ...
Barclaycard puts new ad strategy to the test
30 Apr 1999 | by EMMA HALL
BMP DDB s first work for Barclaycard since it won a dramatic re-pitch for the pounds 15 million...BMP DDB s first work for Barclaycard since it won a dramatic re-pitch for the pounds 15 million ... users. BMP s aim is to reposition Barclaycard as a fundamental part of the way people manage ... on telephone calls with Barclaycard. In the final spot, quiz show , a dad can t get the video to work ...
NEWSMAKER/TONY COX: Cox lends gravitas to AMV’s youthful creative unit - The former BMP creative is looking for one final blaze of glory, John Tylee writes
19 Mar 1999 | by JOHN TYLEE
responsible for many of British advertising s precious gems in recent years, including Barclaycard, John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
