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MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

.75 Superstore 64 Barclays Bank/Barclaycard 18,798,036 14,434,056 23.22 65 Guinness ... Barclays Bank/Barclaycard 4,634,517 0 526,173 65 Guinness Brewing (GB ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.