09 Nov 2000
| by JOANNA WITT
Barclaycard is looking to appoint a marketing chief for its new internet shopping portal...Barclaycard is looking to appoint a marketing chief for its new internet shopping portal ...
is currently looking after the marketing for the site and Paul Parmenter, UK marketing director of Barclaycard ...
it launched a direct marketing campaign through DMP, which will target five million Barclaycard and Barclays ...
19 Oct 2000
| by JOANNA WITT
Barclaycard is to put a pounds 10m marketing budget behind its new internet shopping portal, due...Barclaycard is to put a pounds 10m marketing budget behind its new internet shopping portal, due ...
. It will be Barclaycard-branded, but with a new name yet to be announced.
When it launches it will offer more than one ...
campaign, with about 40 million mailings encouraging customers to visit the site.
Barclaycard s current ...
12 Oct 2000
Barclays’ credit card subsidiary Barclaycard is joining forces with Japanese investment bank Nomura...LONDON (Brand Republic) - Barclays’ credit card subsidiary Barclaycard is joining forces with Japanese investment bank Nomura to launch an online shopping portal.
Barclays is spending 30m on the portal, which will be launched first in the UK with plans to expand into Europe.
The two companies plan ...
10 Aug 2000
| by MARK KLEINMAN
Barclaycard is set to slash its sponsorship budget after this
year s Olympic Games - including...Barclaycard is set to slash its sponsorship budget after this
year s Olympic Games - including ...
Olympic team will not be renewed.
Barclaycard s investment in this year s Games, which kick off ...
. The loss of Barclaycard could hit a number of young athletes
hard, unless alternative sponsors can ...
14 Apr 2000
| by EMMA HALL
and 34 years experience under its belt,
Barclaycard still has a major advantage over its competitors....and 34 years experience under its belt,
Barclaycard still has a major advantage over its competitors ...
-witted television personal-ity Angus
Deayton.
Paul Parmenter, the marketing director of Barclaycard, believes that the
latest campaign will take the brand to a new, higher level .
Barclaycard has ...
13 Apr 2000
| by PAUL WHITFIELD
Barclaycard is committing about pounds 12m - two-thirds of its
adspend - to establish itself...Barclaycard is committing about pounds 12m - two-thirds of its
adspend - to establish itself ...
, such as Egg,
Smile and Marbles.
Recent research from Barclaycard found that 80% of its seven million ...
-third of Barclaycard holders currently use the internet to
shop, but the company hopes to raise that to up to 45 ...
07 Apr 2000
| by EMMA HALL
Angus Deayton, the sharp-witted TV personality, becomes the new
face of Barclaycard this week...Angus Deayton, the sharp-witted TV personality, becomes the new
face of Barclaycard this week ...
campaign, based around two 50-second TV ads by BMP DDB, marks a
return to the style of Barclaycard s long-running campaign starring
Rowan Atkinson.
Deayton s wry style has been employed to help Barclaycard ...
31 Jan 2000
| by COLIN GRIMSHAW
With new credit-card issuers springing up every week, Barclaycard
could be forgiven for feeling...With new credit-card issuers springing up every week, Barclaycard
could be forgiven for feeling ...
benefits of their cards,
focuses on letting customers know just how highly priced Barclaycard
is.
How has Barclaycard responded to the threat? The company has allocated
an annual advertising budget ...
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