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THE TOP 150 PR CONSULTANCIES 2000: Ups and downs - It was a year in which internet growth dominated, with the dot.com sector emerging as the main driver of business for consultancies in all sectors throughout 1999. (2 of 2)

the bulk of its outsourced PR. Other big wins included Littlewoods home and fashion, Barclaycard ...

PRIVATE VIEW

. Now, it s about ten years since Barclaycard turned its back on CDP and Alan Whicker. The credit card ... reason. I suppose Angus learned the merits of carrying a Barclaycard when he was travelling around the world doing those Carlsberg ads. Barclays Bank Project: Barclaycard Client: Paul ...

NEW MEDIA: Briefs

Barclaycard and Pepsi, has appointed Ebba Linden from Modem Media as European business development ...

CLOSE-UP: CLIENT OF THE WEEK - Barclaycard returns to safety/Paul Parmenter is relying on a tested

and 34 years experience under its belt, Barclaycard still has a major advantage over its competitors....and 34 years experience under its belt, Barclaycard still has a major advantage over its competitors ... -witted television personal-ity Angus Deayton. Paul Parmenter, the marketing director of Barclaycard, believes that the latest campaign will take the brand to a new, higher level . Barclaycard has ...

Barclaycard puts focus on online card credentials

Barclaycard is committing about pounds 12m - two-thirds of its adspend - to establish itself...Barclaycard is committing about pounds 12m - two-thirds of its adspend - to establish itself ... , such as Egg, Smile and Marbles. Recent research from Barclaycard found that 80% of its seven million ... -third of Barclaycard holders currently use the internet to shop, but the company hopes to raise that to up to 45 ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

campaigns by big mailers such as MBNA, MSDW, and Barclaycard, but also advertising to support new ... three brands were MBNA, MSDW and Barclaycard, suggesting that Barclaycard used proportionately more ...

Angus Deayton fronts BMP Barclaycard ads

Angus Deayton, the sharp-witted TV personality, becomes the new face of Barclaycard this week...Angus Deayton, the sharp-witted TV personality, becomes the new face of Barclaycard this week ... campaign, based around two 50-second TV ads by BMP DDB, marks a return to the style of Barclaycard s long-running campaign starring Rowan Atkinson. Deayton s wry style has been employed to help Barclaycard ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

war against traditional high street bank-owned cards, such as Barclaycard. Second, brand loyalty ... 463,000 Barclaycard 25.7 234 244,000 Bank One ...

MOVERS

Commission and MoneyExtra. Richard Murkin, who moves from Bates UK, will work on Barclaycard and St Ivel ...

DIRECTWATCH

.46 20 Barclaycard 0 0.16 4.27 0 0 0.01 4.43 ACNielsen MMS monitors ...

 

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