28 Apr 2000
the bulk of its outsourced PR. Other big
wins included Littlewoods home and fashion, Barclaycard ...
21 Apr 2000
| by ALFREDO MARCANTONIO, the executive crea
.
Now, it s about ten years since Barclaycard turned its back on CDP and
Alan Whicker. The credit card ...
reason.
I suppose Angus learned the merits of carrying a Barclaycard when he was
travelling around the world doing those Carlsberg ads.
Barclays Bank
Project: Barclaycard
Client: Paul ...
20 Apr 2000
| by BEN ROSIER
Barclaycard and Pepsi, has
appointed Ebba Linden from Modem Media as European business development ...
14 Apr 2000
| by EMMA HALL
and 34 years experience under its belt,
Barclaycard still has a major advantage over its competitors....and 34 years experience under its belt,
Barclaycard still has a major advantage over its competitors ...
-witted television personal-ity Angus
Deayton.
Paul Parmenter, the marketing director of Barclaycard, believes that the
latest campaign will take the brand to a new, higher level .
Barclaycard has ...
13 Apr 2000
| by PAUL WHITFIELD
Barclaycard is committing about pounds 12m - two-thirds of its
adspend - to establish itself...Barclaycard is committing about pounds 12m - two-thirds of its
adspend - to establish itself ...
, such as Egg,
Smile and Marbles.
Recent research from Barclaycard found that 80% of its seven million ...
-third of Barclaycard holders currently use the internet to
shop, but the company hopes to raise that to up to 45 ...
13 Apr 2000
| by JEREMY RIDGWAY, associate director of A
campaigns by big mailers such as MBNA,
MSDW, and Barclaycard, but also advertising to support new ...
three brands were MBNA, MSDW and Barclaycard, suggesting that
Barclaycard used proportionately more ...
07 Apr 2000
| by EMMA HALL
Angus Deayton, the sharp-witted TV personality, becomes the new
face of Barclaycard this week...Angus Deayton, the sharp-witted TV personality, becomes the new
face of Barclaycard this week ...
campaign, based around two 50-second TV ads by BMP DDB, marks a
return to the style of Barclaycard s long-running campaign starring
Rowan Atkinson.
Deayton s wry style has been employed to help Barclaycard ...
23 Mar 2000
| by JEREMY RIDGWAY, associate director of A
war against traditional high street bank-owned cards, such as
Barclaycard. Second, brand loyalty ...
463,000
Barclaycard 25.7 234 244,000
Bank One ...
20 Mar 2000
| by JASON DEIGN
Commission
and MoneyExtra. Richard Murkin, who moves from Bates UK, will work on
Barclaycard and St Ivel ...
09 Mar 2000
| by JEREMY RIDGWAY, associate director of A
.46
20 Barclaycard 0 0.16 4.27 0 0 0.01 4.43
ACNielsen MMS monitors ...