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Media Analysis: Brand Spend Analysis - Barclaycard is spending pounds 40m a year to defend its

With new credit-card issuers springing up every week, Barclaycard could be forgiven for feeling...With new credit-card issuers springing up every week, Barclaycard could be forgiven for feeling ... benefits of their cards, focuses on letting customers know just how highly priced Barclaycard is. How has Barclaycard responded to the threat? The company has allocated an annual advertising budget ...

Direct: Briefs

. Company Barclaycard, the business-to-business division of Barclaycard, has appointed Craik Jones ... contact strategy of phone and mailings. Craik Jones has worked with Company Barclaycard for three years ...

CLOSE-UP: LIVE ISSUE/DIGITAL CONSULTANCIES - Adland takes plunge with e-commerce ventures/Muscling in on the digital market can pay dividends, Gordon MacMillan reports

39 1996 Compaq, Barclaycard, Interaction Sports.com 3 ...

Stop Press

who bought their phones via Barclaycard. The quarterly magazine, Wavelength, will offer ...

 

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