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MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed

the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

Carling's defection to music seems to be perfectly timed

Whether you look at TV audiences or the growing belief that the game is about to split itself asunder again, football's gravy train looks, in Robert Maxwell's description of the print unions, to have hit the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

A&L loses D'Arcy to lure of Capital One account

brands such as Barclaycard. In May it poached NatWest marketing director Frazer Smith to be vice ...

ANALYSIS: Can Carling's music link work? - After ending its long association with the Premiership, Carling has found a music venue deal. Tania Mason asks if it will prove a good match.

balked at the price hike and turned its back. New sponsor Barclaycard will pay 16m a year ...

CAMPAIGNS: Sponsorship PR - Motty link-up aids Premier League deal

Client: Barclaycard PR Team: Lexis PR Campaign: News creation for Barclaycard Premiership Timescale: October Budget: Undisclosed Barclaycard took over sponsorship of football's FA Premier ... and help to 'validate' Barclaycard as the new title sponsor of the FA Premiership, showing ...

NEW MEDIA BRIEFS: Oyster Partners promotes sales director

Oyster Partners, the digital agency whose clients include Channel 4, Orange and Barclaycard, has promoted its sales and marketing director Paul Kingsley to chief executive. His move follows the departure of Alan Bell, who, according to the company, resigned to pursue other interests. ...

Premiership ready to overhaul image

that sees live matches broadcast on BSkyB and highlights on ITV. Barclaycard took over the 48m ...

STOP PRESS: Peter Williams is to leave ShopSmart

Peter Williams, marketing director of Barclaycard-owned online shopping portal ShopSmart, is to leave the company after less than six months following Barclaycard's decision to take marketing for the brand in-house. ...

ANALYSIS: Plastic learns to find its niche - Experience shows credit cards can ride a recession. But the British market is too savvy and saturated to take for granted

service. Barclaycard, the first UK credit card, launched in 1966, has radically redefined its ... , Barclaycard has launched a credit card with football-related perks, such as monthly prize draws to win ... compounded annual rate of 25% from 1996 to 2000 - Barclaycard was the first credit card, launched ...

A&L rejigs team after top-level exits

roles at Lloyds TSB and Barclaycard. Pile left the company last month after five years ...

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