to remove filtersLexis Group buys consumer/events arm of Propeller
26 Oct 2001 | by CHRIS SCOTT
with Barclaycard - for its sponsorship of the FA Premier League - and Anadin. Jones refused to rule out ...
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CAMPAIGNS: Sponsorship PR - Motty link-up aids Premier League deal
30 Nov 2001 | by PETER SIMPSON
Client: Barclaycard PR Team: Lexis PR Campaign: News creation for Barclaycard Premiership Timescale: October Budget: Undisclosed Barclaycard took over sponsorship of football's FA Premier ... and help to 'validate' Barclaycard as the new title sponsor of the FA Premiership, showing ...
THE BIG QUESTION: Which author would you pay to endorse your brand and why? Luxury jewellery brand Bulgari raised eyebrows last week as it was revealed that the company had sponsored novelist Fay Weldon's latest offering
14 Sep 2001
for evil. A mission statement for Virgin Mobile?' NIC GAULT, Barclaycard 'There's only one Billy Shakespeare. He's a proven crowdpleaser - like the Barclaycard Premiership. He's all about ...
Lexis PR set to run Barclaycard's FA sponsorship deal
10 Aug 2001
Lexis Public Relations has secured a multi-million pound deal to handle Barclaycard ... of the football season next weekend, sees Barclaycard replace Carling, which has been associated with the top ... ). Instead, Barclaycard has opted to give the contract to Lexis, the firm it has retained since the start ...
TOP 50 CONSUMER LEAGUE TABLES: Brand vision - The bursting of the dot.com bubble had an interesting side-effect as traditional, offline companies woke up to what consumer PR could achieve
06 Jul 2001 | by MARY COWLETT
handed the agency its Barclaycard consumer account. Also significant was the move from Biss Lancaster ...
EDITORIAL: Premier League deal is CSR
04 May 2001
Barclaycard's pounds 48m sponsorship deal of the FA Premier League is a coup. While the card ... not widely linked to the card. But Barclaycard PROs admit they were tarred with same brush as their retail ... for UK tourism. It shows, as Barclaycard admits, that when helping stakeholders dovetails with a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
