Search results for Barclaycard

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MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed

the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

Carling's defection to music seems to be perfectly timed

Whether you look at TV audiences or the growing belief that the game is about to split itself asunder again, football's gravy train looks, in Robert Maxwell's description of the print unions, to have hit the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...

HOW TO CUT IT AS A DIRECTOR: The first step to directing TV commercials does not have to be joining an agency creative team. Emma Hall discovers some less well-trodden paths to success

with Alan Davies through Spectre, and is perhaps best known for his Barclaycard series featuring Rowan ...

DIARY: Turkey of the week

John Tylee kicks BMP DDB's poster promoting Barclaycard's Premier League sponsorship into touch: "About as negative as an 80s Arsenal team. Surely such a high-profile and exciting deal should have thrown up at least one half-decent creative idea." ...

CLOSE-UP: LIVE ISSUE/FOOTBALL SPONSORSHIP - Are the football sponsors saturating the market? Too many sponsors could have a bad effect on brand recall

Premier League? Answer: Barclaycard Form: All the players have clearly been reading Private ... cent recognition. However, in a worrying sign for Barclaycard and BJK&E, Irwin tried Carling ...

Advertisers stay with ITV football

slot, including sponsors Coca-Cola and Barclaycard, in order to reach a younger, more upmarket male ... Allan, the TV director at OMD UK, which has Barclaycard as a client, said: "It performed in line ...

PRIVATE VIEW: Greg Delaney

is to be found in the new Barclaycard campaign. A bunch of well-known football personalities - though ... endline: "Oo football. Barclaycard. Marvellous. Isn't it?" Reality 0, Entertainment 6 ... Stephenson Production company: Paul Weiland Film Company Exposure: National TV BARCLAYCARD Project ...

MEDIA FORUM: Will TV's new football fixtures score with viewers? - The season kicks off with a bewildering array of viewing options Are TV companies right to broadcast so much action? Ian Darby writes

have too much good football." Barclaycard, the main sponsor of the Premier League, backs ...

Football stars front Barclaycard campaign

Top celebrity faces are fronting BMP DDB's new 2 million Barclaycard campaign, which announces the brand's three-year sponsorship of the FA Barclaycard Premiership. The national TV and poster ... while out shopping with their Barclaycard. One ad features the Newcastle manager, Bobby Robson ...

CLOSE-UP: LIVE ISSUE/PITCHES - To repitch or not to repitch: it's a difficult question. Being the incumbent does not guarantee success in a repitch, Jenny Watts writes

St Luke's developed the over-arching strategy behind the new campaign. Client: Barclaycard ... Vickers BBDO to retain the 15 million Barclaycard account that it had held for ten years. At the time, it was said that Barclaycard had been disappointed in BMP's "don't put it off" campaign, which ...

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