07 Dec 2001
| by DOMINIC MILLS, dominic.mills@haynet.com
the
buffers. So, Barclaycard's decision to hand over millions to take over
from Carling looks less ...
07 Dec 2001
Whether you look at TV audiences or the growing belief that the game is about to split itself asunder again, football's gravy train looks, in Robert Maxwell's description of the print unions, to have hit the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...
12 Oct 2001
| by EMMA HALL
with Alan
Davies through Spectre, and is perhaps best known for his Barclaycard
series featuring Rowan ...
14 Sep 2001
| by JOHN TYLEE
John Tylee kicks BMP DDB's poster promoting Barclaycard's Premier
League sponsorship into touch: "About as negative as an 80s Arsenal
team. Surely such a high-profile and exciting deal should have thrown up
at least one half-decent creative idea."
...
31 Aug 2001
| by MATTHEW COWEN
Premier League?
Answer: Barclaycard
Form: All the players have clearly been reading Private ...
cent recognition. However, in a worrying sign for
Barclaycard and BJK&E, Irwin tried Carling ...
24 Aug 2001
| by CLARE CONLEY
slot, including sponsors
Coca-Cola and Barclaycard, in order to reach a younger, more upmarket
male ...
Allan, the TV director at OMD UK, which has Barclaycard as a
client, said: "It performed in line ...
24 Aug 2001
| by GREG DELANEY, the chairman of Delaney Lund Knox Warren
is to be found
in the new Barclaycard campaign. A bunch of well-known football
personalities - though ...
endline: "Oo football. Barclaycard.
Marvellous. Isn't it?" Reality 0, Entertainment 6 ...
Stephenson
Production company: Paul Weiland Film Company
Exposure: National TV
BARCLAYCARD
Project ...
17 Aug 2001
| by IAN DARBY
have too much good football."
Barclaycard, the main sponsor of the Premier League, backs ...
10 Aug 2001
| by JENNY WATTS
Top celebrity faces are fronting BMP DDB's new 2 million
Barclaycard campaign, which announces the brand's three-year sponsorship
of the FA Barclaycard Premiership.
The national TV and poster ...
while out shopping with their Barclaycard.
One ad features the Newcastle manager, Bobby Robson ...
10 Aug 2001
| by JENNY WATTS
St Luke's developed the over-arching strategy behind the
new campaign.
Client: Barclaycard ...
Vickers BBDO to retain the 15 million Barclaycard
account that it had held for ten years. At the time, it was said that
Barclaycard had been disappointed in BMP's "don't put it off" campaign,
which ...